Таблица 8. Техническая оптимизация сайтов (анализ по Москве за ноябрь 2018)
|
Критерии/доставки |
Тех оптимизация |
||||||
|
Total Score |
Performance (30) |
Mobile (30) |
SEO (30) |
Security (10) |
Page Speed |
||
|
Dodopizza.ru |
26 |
16 |
0 |
0 |
10 |
16,60 |
|
|
Dominospizza.ru |
62 |
12 |
30 |
10 |
10 |
11,00 |
|
|
Papajohns.ru |
84 |
19 |
30 |
25 |
10 |
5,7 |
|
|
Delivery-club.ru |
87 |
17 |
30 |
30 |
10 |
5,2 |
|
|
Eda.yandex.ru |
85 |
20 |
30 |
25 |
10 |
4,4 |
|
|
Pizzahut.ru |
77 |
17 |
30 |
20 |
10 |
4,1 |
|
|
Ipizza.ru |
90 |
20 |
30 |
30 |
10 |
5 |
|
|
Pizzasushiwok.ru |
65 |
5 |
30 |
20 |
10 |
8 |
|
|
Citypizza.ru |
77 |
7 |
30 |
30 |
10 |
7,8 |
|
|
Feliciana.ru |
64 |
14 |
30 |
10 |
10 |
7,1 |
|
|
Bocconcino.ru |
67 |
17 |
30 |
20 |
0 |
5,4 |
|
|
Free-dostavka.ru |
80 |
30 |
30 |
20 |
0 |
3,1 |
|
|
Pizzland-moscow.ru |
69 |
24 |
30 |
15 |
0 |
2,4 |
|
|
Foodband.ru |
82 |
12 |
30 |
30 |
10 |
14,1 |
|
|
Pizzafab.ru |
69 |
14 |
30 |
15 |
10 |
5 |
Таблица 9. Число упоминаний в Яндексе (анализ по России за октябрь 2018)
|
За октябрь 2018 |
Число упоминаний |
|
|
Яндекс |
||
|
Dodopizza.ru |
634911 |
|
|
Dominospizza.ru |
295467 |
|
|
Papajohns.ru |
327710 |
|
|
Delivery-club.ru |
134663 |
|
|
Eda.yandex.ru |
350342 |
|
|
Pizzahut.ru |
60890 |
|
|
Farfor.ru |
27380 |
|
|
Zakazaka.ru |
71386 |
|
|
Tashirpizza.ru |
54736 |
|
|
Ipizza.ru |
69069 |
|
|
2-berega.ru |
103433 |
|
|
Pizzasushiwok.ru |
5828 |
|
|
Ollis.ru |
42163 |
|
|
Dostaevsky.ru |
22495 |
|
|
Citypizza.ru |
26394 |
|
|
Pizza60minut.ru |
975 |
|
|
88005500600.ru |
153 |
|
|
Feliciana.ru |
200 |
|
|
Bocconcino.ru |
5778 |
|
|
Free-dostavka.ru |
1366 |
Таблица 10. Число упоминаний в Яндексе (анализ по Москве за октябрь 2018)
|
За октябрь 2018 |
Число упоминаний |
|
|
Яндекс |
||
|
Dodopizza.ru |
135392 |
|
|
Dominospizza.ru |
11752 |
|
|
Papajohns.ru |
156768 |
|
|
Delivery-club.ru |
48254 |
|
|
Eda.yandex.ru |
170753 |
|
|
Ipizza.ru |
54965 |
|
|
Citypizza.ru |
20823 |
|
|
Pizzasushiwok.ru |
4143 |
|
|
Pizzahut.ru |
31614 |
|
|
Feliciana.ru |
70 |
|
|
Bocconcino.ru |
4477 |
|
|
Free-dostavka.ru |
312 |
|
|
Pizzland-moscow.ru |
89 |
|
|
Foodband.ru |
6340 |
|
|
Pizzafab.ru |
12392 |
Таблица 11. Соответствие порядкового номера и характеристики
|
Порядковый номер |
Характеристика |
|
|
1 |
Вкус |
|
|
2 |
Свежесть ингредиентов |
|
|
3 |
Количество начинки |
|
|
4 |
Рецептура теста |
|
|
5 |
Температура пиццы |
|
|
6 |
Быстрая доставка |
|
|
7 |
Цена |
|
|
8 |
Наличие акций |
|
|
9 |
Бонусы и подарки (наклейки, магниты) |
|
|
10 |
Вежливый персонал |
|
|
11 |
Удобство заказа (сайт, приложение) |
|
|
12 |
Широкий ассортимент |
|
|
13 |
Внешний вид упаковки |
|
|
14 |
Политика компании (бесплатная пицца за опоздание, онлайн-трансляция из кухни) |
|
|
15 |
Комплектация (салфетки, зубочистки) |
|
|
16 |
Конструктор пиццы (выбор ингредиентов) |
Таблица 15. Корреляция факторов важности
|
[Вкус] |
[Свежесть ингредиентов] |
[Количество начинки] |
[Рецептура теста] |
[Температура пиццы] |
[Быстрая доставка] |
[Цена] |
[Наличие акций] |
[Бонусы и подарки (наклейки, магниты)] |
[Вежливый персонал] |
[Удобство заказа (сайт, приложение)] |
[Широкий ассортимент] |
[Внешний вид упаковки ] |
[Политика компании (бесплатная пицца за опоздание, онлайн-трансляция из кухни) ] |
[Комплектация (салфетки, зубочистки)] |
[Конструктор пиццы (выбор ингредиентов)] |
|||
|
[Вкус] |
Pearson Correlation |
1 |
,818** |
,711** |
,447** |
,559** |
,543** |
,597** |
,345** |
,170* |
,433** |
,516** |
,558** |
,268** |
,423** |
,263** |
,269** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,016 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Свежесть ингредиентов] |
Pearson Correlation |
,818** |
1 |
,667** |
,537** |
,626** |
,530** |
,504** |
,283** |
,141* |
,397** |
,446** |
,557** |
,289** |
,449** |
,244** |
,250** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,045 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Количество начинки] |
Pearson Correlation |
,711** |
,667** |
1 |
,468** |
,537** |
,476** |
,610** |
,441** |
,207** |
,433** |
,432** |
,511** |
,280** |
,458** |
,320** |
,260** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,003 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Рецептура теста] |
Pearson Correlation |
,447** |
,537** |
,468** |
1 |
,541** |
,405** |
,338** |
,309** |
,191** |
,333** |
,389** |
,338** |
,361** |
,353** |
,226** |
,327** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,006 |
,000 |
,000 |
,000 |
,000 |
,000 |
,001 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Температура пиццы] |
Pearson Correlation |
,559** |
,626** |
,537** |
,541** |
1 |
,598** |
,447** |
,400** |
,331** |
,426** |
,455** |
,465** |
,381** |
,477** |
,346** |
,313** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Быстрая доставка] |
Pearson Correlation |
,543** |
,530** |
,476** |
,405** |
,598** |
1 |
,611** |
,500** |
,330** |
,515** |
,543** |
,500** |
,326** |
,407** |
,354** |
,231** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,001 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Цена] |
Pearson Correlation |
,597** |
,504** |
,610** |
,338** |
,447** |
,611** |
1 |
,583** |
,290** |
,431** |
,464** |
,434** |
,296** |
,377** |
,312** |
,205** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,003 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Наличие акций] |
Pearson Correlation |
,345** |
,283** |
,441** |
,309** |
,400** |
,500** |
,583** |
1 |
,594** |
,425** |
,387** |
,396** |
,302** |
,527** |
,387** |
,266** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Бонусы и подарки (наклейки, магниты)] |
Pearson Correlation |
,170* |
,141* |
,207** |
,191** |
,331** |
,330** |
,290** |
,594** |
1 |
,444** |
,399** |
,325** |
,468** |
,398** |
,523** |
,363** |
|
|
Sig. (2-tailed) |
,016 |
,045 |
,003 |
,006 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Вежливый персонал] |
Pearson Correlation |
,433** |
,397** |
,433** |
,333** |
,426** |
,515** |
,431** |
,425** |
,444** |
1 |
,697** |
,578** |
,575** |
,470** |
,486** |
,392** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Удобство заказа (сайт, приложение)] |
Pearson Correlation |
,516** |
,446** |
,432** |
,389** |
,455** |
,543** |
,464** |
,387** |
,399** |
,697** |
1 |
,681** |
,477** |
,375** |
,371** |
,368** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Широкий ассортимент] |
Pearson Correlation |
,558** |
,557** |
,511** |
,338** |
,465** |
,500** |
,434** |
,396** |
,325** |
,578** |
,681** |
1 |
,449** |
,480** |
,393** |
,433** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Внешний вид упаковки ] |
Pearson Correlation |
,268** |
,289** |
,280** |
,361** |
,381** |
,326** |
,296** |
,302** |
,468** |
,575** |
,477** |
,449** |
1 |
,509** |
,543** |
,439** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Политика компании (бесплатная пицца за опоздание, онлайн-трансляция из кухни) ] |
Pearson Correlation |
,423** |
,449** |
,458** |
,353** |
,477** |
,407** |
,377** |
,527** |
,398** |
,470** |
,375** |
,480** |
,509** |
1 |
,531** |
,422** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Комплектация (салфетки, зубочистки)] |
Pearson Correlation |
,263** |
,244** |
,320** |
,226** |
,346** |
,354** |
,312** |
,387** |
,523** |
,486** |
,371** |
,393** |
,543** |
,531** |
1 |
,454** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,001 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
[Конструктор пиццы (выбор ингредиентов)] |
Pearson Correlation |
,269** |
,250** |
,260** |
,327** |
,313** |
,231** |
,205** |
,266** |
,363** |
,392** |
,368** |
,433** |
,439** |
,422** |
,454** |
1 |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,001 |
,003 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
203 |
||
|
**. Correlation is significant at the 0.01 level (2-tailed). |
||||||||||||||||||
|
*. Correlation is significant at the 0.05 level (2-tailed). |
Таблица 19. Корреляция факторов удовлетворенности
|
[Вкус] |
[Свежесть ингредиентов] |
[Количество начинки] |
[Рецептура теста] |
[Температура пиццы] |
[Быстрая доставка] |
[Цена] |
[Наличие акций] |
[Бонусы и подарки (наклейки, магниты)] |
[Вежливый персонал] |
[Удобство заказа (сайт, приложение)] |
[Широкий ассортимент] |
[Внешний вид упаковки ] |
[Политика компании (бесплатная пицца за опоздание, онлайн-трансляция из кухни) ] |
[Комплектация (салфетки, зубочистки)] |
[Конструктор пиццы (выбор ингредиентов)] |
|||
|
[Вкус] |
Pearson Correlation |
1 |
,896** |
,836** |
,803** |
,734** |
,715** |
,558** |
,592** |
,548** |
,681** |
,734** |
,730** |
,522** |
,665** |
,538** |
,409** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Свежесть ингредиентов] |
Pearson Correlation |
,896** |
1 |
,833** |
,800** |
,741** |
,720** |
,531** |
,621** |
,551** |
,686** |
,786** |
,729** |
,524** |
,724** |
,504** |
,371** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Количество начинки] |
Pearson Correlation |
,836** |
,833** |
1 |
,767** |
,708** |
,686** |
,620** |
,567** |
,591** |
,665** |
,696** |
,714** |
,475** |
,647** |
,488** |
,464** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Рецептура теста] |
Pearson Correlation |
,803** |
,800** |
,767** |
1 |
,735** |
,659** |
,518** |
,574** |
,563** |
,742** |
,701** |
,693** |
,585** |
,649** |
,546** |
,392** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Температура пиццы] |
Pearson Correlation |
,734** |
,741** |
,708** |
,735** |
1 |
,773** |
,582** |
,618** |
,578** |
,726** |
,628** |
,645** |
,573** |
,647** |
,587** |
,465** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Быстрая доставка] |
Pearson Correlation |
,715** |
,720** |
,686** |
,659** |
,773** |
1 |
,608** |
,703** |
,599** |
,651** |
,682** |
,650** |
,534** |
,616** |
,517** |
,468** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Цена] |
Pearson Correlation |
,558** |
,531** |
,620** |
,518** |
,582** |
,608** |
1 |
,613** |
,462** |
,504** |
,524** |
,559** |
,330** |
,444** |
,464** |
,436** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Наличие акций] |
Pearson Correlation |
,592** |
,621** |
,567** |
,574** |
,618** |
,703** |
,613** |
1 |
,668** |
,516** |
,592** |
,618** |
,483** |
,584** |
,579** |
,346** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Бонусы и подарки (наклейки, магниты)] |
Pearson Correlation |
,548** |
,551** |
,591** |
,563** |
,578** |
,599** |
,462** |
,668** |
1 |
,630** |
,599** |
,587** |
,639** |
,635** |
,733** |
,443** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Вежливый персонал] |
Pearson Correlation |
,681** |
,686** |
,665** |
,742** |
,726** |
,651** |
,504** |
,516** |
,630** |
1 |
,709** |
,695** |
,649** |
,590** |
,579** |
,506** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Удобство заказа (сайт, приложение)] |
Pearson Correlation |
,734** |
,786** |
,696** |
,701** |
,628** |
,682** |
,524** |
,592** |
,599** |
,709** |
1 |
,809** |
,639** |
,706** |
,548** |
,399** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Широкий ассортимент] |
Pearson Correlation |
,730** |
,729** |
,714** |
,693** |
,645** |
,650** |
,559** |
,618** |
,587** |
,695** |
,809** |
1 |
,534** |
,616** |
,545** |
,523** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Внешний вид упаковки ] |
Pearson Correlation |
,522** |
,524** |
,475** |
,585** |
,573** |
,534** |
,330** |
,483** |
,639** |
,649** |
,639** |
,534** |
1 |
,634** |
,745** |
,446** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Политика компании (бесплатная пицца за опоздание, онлайн-трансляция из кухни) ] |
Pearson Correlation |
,665** |
,724** |
,647** |
,649** |
,647** |
,616** |
,444** |
,584** |
,635** |
,590** |
,706** |
,616** |
,634** |
1 |
,580** |
,350** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Комплектация (салфетки, зубочистки)] |
Pearson Correlation |
,538** |
,504** |
,488** |
,546** |
,587** |
,517** |
,464** |
,579** |
,733** |
,579** |
,548** |
,545** |
,745** |
,580** |
1 |
,532** |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
[Конструктор пиццы (выбор ингредиентов)] |
Pearson Correlation |
,409** |
,371** |
,464** |
,392** |
,465** |
,468** |
,436** |
,346** |
,443** |
,506** |
,399** |
,523** |
,446** |
,350** |
,532** |
1 |
|
|
Sig. (2-tailed) |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
,000 |
|||
|
N |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
132 |
||
|
**. Correlation is significant at the 0.01 level (2-tailed). |
||||||||||||||||||
|
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
||||||||||||||
|
B |
Std. Error |
Beta |
||||||||||||||||
|
1 |
(Constant) |
1,455 |
,671 |
2,166 |
,032 |
|||||||||||||
|
[Вкус] |
,178 |
,242 |
,124 |
,735 |
,464 |
|||||||||||||
|
[Свежесть ингредиентов] |
,370 |
,276 |
,250 |
1,344 |
,182 |
|||||||||||||
|
[Количество начинки] |
,140 |
,199 |
,103 |
,703 |
,484 |
|||||||||||||
|
[Рецептура теста] |
-,295 |
,192 |
-,203 |
-1,539 |
,127 |
|||||||||||||
|
[Температура пиццы] |
,067 |
,190 |
,046 |
,352 |
,725 |
|||||||||||||
|
[Быстрая доставка] |
,147 |
,170 |
,111 |
,866 |
,388 |
|||||||||||||
|
[Цена] |
,077 |
,120 |
,063 |
,641 |
,523 |
|||||||||||||
|
[Наличие акций] |
,154 |
,138 |
,129 |
1,119 |
,265 |
|||||||||||||
|
[Бонусы и подарки (наклейки, магниты)] |
-,106 |
,121 |
-,106 |
-,878 |
,382 |
|||||||||||||
|
[Вежливый персонал] |
,254 |
,156 |
,203 |
1,631 |
,106 |
|||||||||||||
|
[Удобство заказа (сайт, приложение)] |
-,104 |
,190 |
-,080 |
-,547 |
,586 |
|||||||||||||
|
[Широкий ассортимент] |
-,069 |
,160 |
-,057 |
-,431 |
,667 |
|||||||||||||
|
[Внешний вид упаковки ] |
,207 |
,142 |
,175 |
1,456 |
,148 |
|||||||||||||
|
[Политика компании (бесплатная пицца за опоздание, онлайн-трансляция из кухни) ] |
-,074 |
,140 |
-,059 |
-,527 |
,599 |
|||||||||||||
|
[Комплектация (салфетки, зубочистки)] |
,162 |
,136 |
,150 |
1,185 |
,238 |
|||||||||||||
|
[Конструктор пиццы (выбор ингредиентов)] |
-,006 |
,079 |
-,007 |
-,074 |
,941 |
|||||||||||||
|
a. Dependent Variable: Оцените, пожалуйста, насколько Вы удовлетворены продукцией и сервисом компании "ДОДО Пицца"? (Поставьте оценку от 1 до 10, где 1 - Вы совершенно не удовлетворены, 10 - Вы очень удовлетворены) [насколько Вы удовлетворены продукцией и сервисом компании "ДОДО Пицца"?] |