Материал: Business Communication and Correspondence Деловая коммуникация и коммерческая корреспонденция. Меркулова Н.В

contact you? Indicate this information clearly as well. You may want to provide more than one option, such as an email address and a phone number.

Think about how you would organize your thoughts if you were speaking rather than writing to the recipient. First you would introduce yourself. Second you would state your concern or reason for writing. After the main content of your letter you would include information on how you can be contacted. The end of the letter is also a place to express gratitude, wish good-luck, or offer sympathy. Here is an example outline:

RECIPIENT

Karen Jacobson

Acquaintance (met twice before, briefly)

Title: President, The Flying Club

Address: 44 Windermere Drive, Waterloo, Ontario L1B 2C5

REASON

To invite a board member to remain on the board for a second term.

Other members suggested that she has enjoyed this position and has been thinking about staying on.

SPECIFIC DETAILS

If she decides to stay on she will need to be available for the national meeting on 5 November.

Board members who stay for two terms are sometimes asked to take on extra duties, such as taking minutes or hosting social events.

RESPONSE

She will need to respond by 1 September.

She can contact me by email or phone.

ORGANIZATION

Return address of our institution

Karen Jacobson's title and address

Salutation: Dear Ms. Jacobson

First paragraph: Introduce myself briefly--remind Karen where we met before. Provide my reason for writing: "I have heard from a number of board members that you may be interested in staying on for a second term. We would be very pleased to have you stay on for another year."

Second paragraph: Explain what type of commitment this position will involve this year (once a month meetings, national meeting, plus possible extra duties)

Third Paragraph: Provide deadline for response and how to contact me. Closing: Express thanks to Karen for volunteering her time this year

2.Writing a Business Letter

The term "business letter" makes people nervous. Many people with English as a second language worry that their writing is not advanced enough for business writing. This is not the case. An effective letter in business uses short, simple sentences and straightforward vocabulary. The easier a letter is to read, the better.

46

You will need to use smooth transitions so that your sentences do not appear too choppy.

1. Salutation

First and foremost, make sure that you spell the recipient's name correctly. You should also confirm the gender and proper title. Use Ms. for women and Mr. for men. Use Mrs. if you are 100% sure that a woman is married. Under less formal circumstances, or after a long period of correspondence it may be acceptable to address a person by his or her first name. When you don't know the name of a person and cannot find this information out you may write, "To Whom It May Concern". It is standard to use a comma (colon in North America) after the salutation. It is also possible to use no punctuation mark at all. Here are some common ways to address the recipient:

Dear Mr Powell,

Dear Ms Mackenzie,

Dear Frederick Hanson:

Dear Editor-in-Chief:

Dear Valued Customer

Dear Sir or Madam:

Dear Madam

Dear Sir,

Dear Sirs

Gentlemen:

2. First paragraph

In most types of business letter it is common to use a friendly greeting in the first sentence of the letter. Here are some examples:

I hope you are enjoying a fine summer.

Thank you for your kind letter of January 5th.

I came across an ad for your company in The Star today.

It was a pleasure meeting you at the conference this month.

I appreciate your patience in waiting for a response.

After your short opening, state the main point of your letter in one or two sentences:

I'm writing to enquire about...

I'm interested in the job opening posted on your company website.

We'd like to invite you to a members‟ only luncheon on April 5th.

3. Second and third paragraphs

Use a few short paragraphs to go into greater detail about your main point. If one paragraph is all you need, don't write an extra paragraph just to make your letter look longer.

If you are including sensitive material, such as rejecting an offer or informing an employee of a layoff period, embed this sentence in the second paragraph rather than opening with it. Here are some common ways to express unpleasant facts:

We regret to inform you...

It is with great sadness that we...

47

After careful consideration we have decided...

4. Final paragraph

Your last paragraph should include requests, reminders, and notes on enclosures. If necessary, your contact information should also be in this paragraph. Here are some common phrases used when closing a business letter:

I look forward to...

Please respond at your earliest convenience.

I should also remind you that the next board meeting is on February 5th.

For futher details...

If you require more information...

Thank you for taking this into consideration.

I appreciate any feedback you may have.

Enclosed you will find...

Feel free to contact me by phone or email.

5. Closing

Here are some common ways to close a letter. Use a comma between the closing and your handwritten name (or typed in an email). If you do not use a comma or colon in your salutation, leave out the comma after the closing phrase:

Yours truly,

Yours sincerely,

Sincerely,

Sincerely yours,

Thank you,

Best wishes,

All the best,

Best of luck,

Warm regards,

6. Writing Tips

Use a conversational tone.

Ask direct questions.

Double-check gender and spelling of names.

Use active voice whenever possible.

Use polite modals (would in favour of will).

Always refer to yourself as "I".

Don't use "we" unless it is clear exactly who the pronoun refers to.

Rewrite any sentence or request that sounds vague.

Don't forget to include the date. Day-Month-Year is conventional in many countries; however, to avoid confusion, write out the month instead of using numbers (e.g. July 5th, 2012)

3.Proofreading a Business Letter

"Proofread" means to read a text carefully to check it for errors and general tone. You should always proofread a business letter before sending it.

The most important thing when proofreading any document is to read the text out loud. Print the letter rather than read it on your computer screen. Make notes

48

where your letter sounds awkward. If possible allow one day between writing and sending your letter. You are more likely to spot any typos or other errors with a fresh eye. (If you have to respond to an important email on the same day, write it in the morning and proofread it after lunch.) Use a spell-check function on your computer program if possible. Computer programs are useful for pointing out passive sentences, subject-verb agreement problems etc. However, be careful when using grammar-check programs. Sometimes they will highlight a phrase that is not actually an error. If you are in doubt, try to simplify the sentence by using a sentence structure that you are more comfortable with.

If possible, ask another person to double-check your letter. You could offer to return the favour for your colleague and become proofreading partners. You can even use standard proofreading marks to make it easier to explain necessary changes. Type "proofreading marks" into an internet search engine, and send the list to your fellow proofreader.

Checklist:

1.Did you read the letter out loud?

2.Did you allow some time to pass after writing the letter before proofreading it?

3.Are your requests, needs, concerns clear?

4.Are there any long sentences that need to be broken into two?

5.Do you use we incorrectly?

6.Do all questions contain a question mark?

7.Did you include the date?

8.Did you spell the recipient's name correctly?

9.Have you used a standard business format (e.g. block)?

10.Have you used passive sentences that could be changed to active ones?

11.Have you used standard spelling? (e.g. British English or American

English)

12.If it is an important letter (e.g. a cover letter for a resume), did someone else read it for you?

QUESTIONS:

1.Speak about the main steps in business letter writing.

2.Why is it important to plan a business letter before writing?

3.What are the main points to consider in writing a business letter?

4.Is it necessary to proofread a business letter? Why?

LECTURE 3: Business Letter Writing Basics (1)

1.Sales Letters

2.Making an Inquiry

3.Replying to an Inquiry

4.Account Terms and Conditions

5.Letters of Acknowledgment

49

There are a number of types of business letters in English. Accomplished speakers of English also need to be able to write the following types of business letters to be successful in business. Begin with a clear understanding of business letter writing basics. Once you've understood basic layout styles, standard phrases, salutation and endings, continue to improve your business letter writing skills by learning to write the following types of business letters.

1.Sales Letters

Sales Letters are used to introduce new products to new customers and past clients. It's important to outline an important problem that needs to be solved and provide the solution in sales letters. This example letter provides an outline, as well as important phrases to use when sending out a wide variety of sales letters.

The following letters introduce products for sales.

Useful Key Phrases:

Are you having trouble ...

This is why it is important to have ...

At X, we have the skills and experience to ...

May we stop by and offer you a FREE estimate of how much it would cost to ...

If so, give us a call at X and set up an appointment with one of your friendly operators.

Example Letter:

Document Makers 2398 Red Street Salem, MA 34588

March 10, 2012

Thomas R. Smith Drivers Co.

3489 Greene Ave. Olympia, WA 98502

Dear Mr. Smith:

Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.

At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call and set up an appointment with one of your friendly operators.

Sincerely,

(signature here)

Richard Brown, President RB/sp

50