Материал: Business Communication and Correspondence Деловая коммуникация и коммерческая корреспонденция. Меркулова Н.В

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Assignment 4: Memo: Write a one-page memo to a colleague, co-worker, or supervisor to summarize a recent article from a business periodical.

The memo will be scored on the basis of

correct memo format (address block, block paragraphs, pagination, subject line);

correct memo structure (a context-action paragraph, followed by information detail);

clear, concise language used to accurately represent the points made in the article;

correct grammar, spelling, syntax and vocabulary.

Assignment 5: E-Mail: Send an email to a networking contact (i.e. friend of parents, uncle in the business, mentor at work, etc.) to update him or her on your status this semester (i.e. classes you are taking this semester at UNI, recent change in major, internship targets....). Copy the instructor of this course with a blind copy to yourself. The email will be scored on the following items:

"Subject" line is INFORMATIVE and RELEVANT to the actual subject of the email.

Email is correctly addressed.

"From" Line includes your real name as well as your email address.

The email content is concise and complete.

The email is appropriately structured.

Appropriate content for the occasion.

Greeting and tone are appropriate.

A complete signature ends the email.

Assignment 6: Resume/CV: Using the material and the forms from the lectures make a resume / a CV to obtain the best possible position for you.

Follow the steps and practical recommendations from Lecture 7, 8, 9. You may also use the material from Internet.

Assignment 7: Website: Insure that you have a professional web presence. An employer should be able to locate a professional, businesslike, and useful website by searching for your name on both Google and Facebook. When you have accomplished this, send an email to the instructor indicating that you are ready to be searched.The assignment will be evaluated on the basis of

businesslike design: color choice, font use, format/design (background, spacing, tables, graphics), images;

communication of businesslike persona (active, sensitive, rational, customer focus, and absence of embarrassments);

accuracy and clarity of content (education, work background, project resources, membership in client organizations);

page utility (workability of links and features).

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You may use a Facebook or MySpace page or create a website using the hosting service of your choice. (Free web space is available to UNI students; contact the help desk in the ITTC building for further instructions.) Remove any links to sites that you do not want to be associated with your name, and set your privacy controls on social networking sites so that strangers see you as a professional.

 

BUSINESS CORRESPONDENCE GLOSSARY

attachment

 

extra document or image that is added to an email

 

 

 

block format

 

most common business letter format, single spaced, all

 

paragraphs begin at the left margin

 

 

 

 

 

body

 

the content of the letter; between the salutation and signature

 

 

 

 

bullets

 

small dark dots used to set off items in an unnumbered list

 

 

 

certified mail

 

important letters that sender pays extra postage for in order to

 

receive a notice of receipt

 

 

 

 

 

coherent

 

logical; easy to understand

 

 

 

concise

 

gets to the point quickly

 

 

 

confidential,

 

private

personal

 

 

 

 

 

 

diplomacy,

 

demonstrating consideration and kindness

diplomatic

 

 

 

 

 

direct mail, junk

marketing letters addressed to a large audience

mail

 

 

 

 

 

 

double space

 

format where one blank line is left between lines of text

 

 

 

enclosure

 

extra document or image included with a letter

 

 

 

formal

 

uses set formatting and business language, opposite of casual

 

 

 

 

format

 

the set up or organization of a document

 

 

 

heading

 

a word or phrase that indicates what the text below will be about

 

 

 

indent

 

extra spaces (usually 5) at the beginning of a paragraph

 

 

 

informal

 

casual

 

 

 

inside address

 

recipient's mailing information

 

 

 

 

 

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justified margins

straight and even text, always begins at the same place

 

 

letterhead

specialized paper with a (company) logo or name printed at the

top

 

 

 

logo

symbol or image that identifies a specific organization

 

 

margin

a blank space that borders the edge of the text

 

 

memorandum

document sent within a company (internal), presented in short

(memo)

form

 

 

modified block

left justified as block format, but date and closing are centered

format

 

 

 

on arrival notation

notice to recipient that appears on an envelope (e.g.

"confidential")

 

 

 

postage

the cost of sending a letter through the Post Office

 

 

proofread

read through a finished document to check for mistakes

 

 

punctuation

marks used within or after sentences and phrases (e.g. periods,

commas)

 

 

 

reader-friendly

easy to read

 

 

recipient

the person who receives the letter

 

 

right ragged

format in which text on the right side of the document ends at

slightly different points (not justified)

 

 

 

salutation

greeting in a letter (e.g. "Dear Mr Jones")

 

 

sensitive

content in a letter that may cause the receiver to feel upset

information

 

 

 

semi-block format

paragraphs are indented, not left-justified

 

 

sincerely

term used before a name when formally closing a letter

 

 

apologize

say "sorry"

 

 

approach

method or style of doing something

 

 

attitude

outlook on life

 

 

by invitation only

only those who are asked to come will be allowed in

 

 

 

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commence

start

 

 

complimentary

free

 

 

concerns

problems, issues

 

 

confidential

private

 

 

conscientious

cares about quality of work

 

 

contribution

individual effort or support in a group

 

 

convenient

suitable, favourable, makes life easy

 

 

cooperation

the act of working together

 

 

coordinator

person who organizes something

 

 

dedication

a lot of effort put into something

 

 

dependable

can be trusted

 

 

disregard

ignore, pay no attention to

 

 

do not hesitate

don't wait

 

 

dropped

fell to a lower amount

 

 

effective

produces a positive response

 

 

efficient

performs well

 

 

enclosed

included inside

 

 

encouraged

persuaded or inspired

 

 

enquire (BrE)

looking for information

inquire (AmE)

 

 

 

extravaganza

exciting and rare event

 

 

formal

following set requirements

 

 

grateful

thankful

 

 

guarantee

to promise

 

 

impact

effect

 

 

indicate

to show

 

 

 

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invoice

document detailing purchases and money owed

 

 

latest

most modern

 

 

lay-off

take a job away from an employee (when employee is not at

fault)

 

 

 

notice

document that indicates a change or event

 

 

outstanding

money still owed

balance

 

 

 

pleasure

enjoyment

 

 

postpone

delay until later

 

 

preferred

buyer who comes back often

customer

 

 

 

present

award something to someone

 

 

professional

exhibits suitable behaviour on the job

 

 

profound

deep

 

 

punctual

always on time

 

 

reach me

find and talk to me

 

 

records

files that keep track of business matters

 

 

regarding

being about

 

 

regret

feel bad

 

 

reliable

dependable

 

 

replacement

someone who fills the position of another

 

 

representative

a person who acts on behalf of another person, company, policy...

 

 

resignation

the act of leaving a job position

 

 

respected

considered good and honest

 

 

retirement

a permanent leave from the workplace (usually due to aging)

 

 

senior staff

employees who hold high positions or have been working at the

same place for a long time

 

 

 

 

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