quickly passed on through the financial system, influencing interest rates for the whole economy.
When the Bank changes its dealing rate, the commercial banks promptly change their own base rates from which deposit and lending rates are calculated.
4. Завершите предложения:
l. The Bank influences on short term......
2.When more money flows the other way, the market can be in......
3.The Bank can choose the interest rate at which it will.......
4.The Bank uses the.......
5.The discount houses have.......
6.The Bank may provide cash either by......
5. Найдите в тексте ответы на вопросы:
1.What arises from the Bank's role in the domestic money markets?
2.What is the Bank able to forecast?
3.What happens when more money flows from the banks to the government?
4.When can the market be in cash surplus?
5.What does the pattern of government and bank operations usually result in?
6.What is the final provider of liquidity to the system?
6.Перескажите кратко содержание текста.
7.Выберите нужную форму глагола из предложенных в скобках:
l. When I (brought / was bringing) in the papers he (spoke / was speaking) on the phone. 2. When I (entered / was entering) they (discussed / were discussing) something.
3.He (felt / was feeling) that somebody (watched / was watching ) him.
4.I (met / was meeting) him while I (made / was making) a tour of France.
5.I (paid / was paying) my check when I (heard / was hearing) someone call my name.
6.I (turned / was turning) round and (saw / was seeing) Jenny.
7.Pardon, (I didn't hear / wasn't hearing) what you (said / were saying)!
8.I (finished / was finishing) shopping and (went / was going) home.
9.I (asked / was asking) her if she (knew / was knowing) any good Spanish restaurant there.
10.When I (came / was coming) back home I (took / was taking) an aspirin and (went / was going) to bed.
11.When Ruth (looked out / was looking out) of the window she (saw / was seeing) that it (still snowed / was still snowing).
Рекомендуемая литература по теме (из списка): 1ОЛ (с.285-321), 1ДЛ (с.122135), 3 ДЛ (с.112-129), 4 ДЛ (46-63), 5-9 ДЛ.
МОДУЛЬ 10 |
|
|
|
1. Выучите слова и словосочетания по теме: |
|
||
|
|
|
оклад |
income |
доход |
salary |
|
wages |
заработная плата |
fee |
плата за услуги |
to save |
экономить |
to fluctuate |
меняться |
secure |
безопасный |
to reduce |
понижать |
as a whole |
в целом |
to decrease |
сокращаться |
to buy property |
приобретать |
building society |
строительное |
|
собственность |
|
общество |
mortgage |
ипотека |
per annum (лат.) |
в год |
broking |
брокерское дело |
the Stock Exchange |
Лондонская |
|
|
|
фондовая биржа |
2. Повторите времена английского глагола. Приведите примеры, используя выученную лексику.
Глаголы в формах Perfect выражают действие завершенное, приведшее к определенному результату (или к отсутствию результата).
Можно сказать, что с помощью форм Perfect мы подводим итоги определенному периоду времени, определенных действий.
Время подведения итогов — либо настоящий момент (Present Perfect): I have written the letter. Я (только что) написал письмо;
либо момент в прошлом (Past Perfect):
I had written the letter when he came. Я написал письмо, когда он пришел. (Действие завершилось раньше другого в прошлом);
либо — в будущем (Future Perfect):
I will have written the letter by 10 o'clock tomorrow. Я напишу письмо к 10 часам завтра. (Действие завершится к определенному моменту в будущем).
Формы глагола в Present Perfect
Число |
Утвердительная форма |
Вопросительная форма |
Oтрицательная форма |
|
|
|
|
ед. |
I have asked. Не(she, it) |
Have I asked? Наs he |
I have not asked. Не (she, |
|
has asked |
(she, it) asked? |
it) has not asked. |
мн. |
We (уоu, they) have |
Have we (уоu, they) |
We (уоu, they) have not |
|
asked. |
asked? |
asked. |
|
Формы глагола в Past Perfect |
|
|
Число |
Утвердительная форма |
Вопросительная форма |
Oтрицательная форма |
|
|
|
|
ед. и |
I (he, she, it, уоu, we, |
Had I (he, she, it, уоu, |
I (he, she, it, уоu, we, |
мн. |
they) had asked. |
we, they) asked? |
they) had not asked. |
Past Perfect употребляется:
1.для выражения действия, завершившегося до какого-либо момента или другого действия в прошлом: Не had read the book by 10 o'clock yesterday. – Он прочел книгу до десяти часов (к десяти часам) вечера. When we came to the airport the plane had already landed. – Когда мы приехали в аэропорт, самолет уже приземлился.
2.для обозначения действия, которое завершилось до другого действия,
длящегося в прошлом: Не had read the book and was watching TV when I came. –
Когда я пришел, он уже прочитал книгу и смотрел телевизор.
Формы глагола в Future Perfect
Число |
Утвердительная форма |
Вопросительная форма |
Oтрицательная форма |
|
|
|
|
ед. |
I shall have asked. He |
Shall I have asked? |
I shall not have asked. He |
|
(she, it) will have asked. |
Will he (she, it) have |
(she, it) will not have |
|
asked? |
asked. |
|
мн. |
Wе shall have asked. |
Shall we have asked? |
We shall not have asked. |
|
Yоu (they) will have |
Will уоu (they) hаvе |
Yоu (they) will not have |
|
asked. |
asked? |
asked. |
Future Perfect употребляется для выражения действия, которое будет происходить до определенного момента или другого действия в будущем и завершится или прекратится до него.
3. Прочитайте и переведите текст:
INVESTMENT
If you do not spend all your income – your monthly salary or weekly wages with any other earnings such as fees, interest or dividends – you will have some money left over to save. What can you do with this money? You can simply put it in a box under the bed, but it is more sensible to make your money earn more money for you. To do this, you can put it into a deposit account at the Post Office. In this way, it will earn interest for you.
Rates of interest fluctuate (go up and down) but your money is secure – except of course against inflation, which reduces the value and purchasing power of money in the economy as a whole.
Another thing you can do is to invest in a building society where the interest rate may be a little better than in a bank. A building society is a firm, which lends money to people who want to buy property. If you want to buy your own house, for instance, you take out a mortgage with the society and repay the loan at, say, 10% per annum over 30 years.
In addition, you can invest directly in a commercial company by buying shares in it. Once or twice a year you will receive a statement from the company and if the company has done well, a cheque. This money is your dividend and it increases if the company's profits rise and decreases if they fall. The center of stock broking (buying and selling stock and shares) is the Stock Exchange in the City of London.
Besides of financial investment, which represents a means of saving, there is capital investment, when you purchase capital goods, such as plant and machinery in a factory in order to produce goods for future consumption.
4. Вставьте необходимые слова:
1.You can make your money... more money for you.
2.Rates of interest... your money is secure.
3.You can invest in a.......
4.This firm lends money to people who want to buy...
5.You repay... at, say, 10% per annum
6.Your dividend... if the company's... rise.
5. Найдите ответы на вопросы в тексте:
1.What can you do with your money?
2.How will your money earn interest for you?
3.What fluctuates when you keep you money in bank?
4.What is a building society?
5.What is financial investment?
6.What means capital investment?
6.Перескажите кратко содержание текста.
7.Выберите нужную форму глагола из предложенных в скобках:
1.They__________ the company two years ago.
a)started b) have started
2.He__________ the Managing Director of the company since 1990.
a)was b) has been
3.We________ the project yet.
a)didn't finish b) haven't finished
4.Our company_______ a big profit last year.
a)made b) have made
5.My car_________. I won't be able to drive to the countryside at the weekend.
a)broke down b) has broken down
6.He___________ a new car two weeks ago.
a)bought b) has bought
7.I_________ them since December.
a)didn't see b) haven't seen
8.Last year we________ to manufacture new items of office equipment.
a)began b) has begun
9.He and his wife, Helena,_________ for over 30 years.
a)were married b) have been married
Рекомендуемая литература по теме (из списка): 1ОЛ (с.322-357), 1ДЛ (с.135149), 3 ДЛ (с.130-148), 4 ДЛ (64-73), 5-9 ДЛ.
МОДУЛЬ 11
1. Выучите слова и словосочетания по теме:
marketing mix |
комплекс маркетинга |
promotion |
продвижение |
packaging |
зд. представление |
selling |
реализация |
pricing |
оценка |
placement |
размещение |
physical package |
упаковка |
tangible item |
материальный предмет |
businesses |
зд. предприятия |
advertising |
реклама |
marketer |
специалист по |
marketer |
продавец (индивид или |
|
маркетингу |
|
фирма) |
competitive |
конкурентоспособный |
to find out |
выяснить, понять |
channel of |
путь (канал) |
to arouse the |
побуждать |
distribution |
распространения |
consumer's |
потребительский |
|
|
interest |
интерес |
2. Повторите времена английского глагола. Приведите примеры, используя выученную лексику.
В английском сложноподчиненном предложении с придаточным дополнительным (вопрос «что?», «кто?», «чего?» и т.д.) соблюдаются правила согласования времен в главном и придаточном предложениях. Эти правила сводятся к следующему:
1.Если глагол-сказуемое главного предложения стоит в настоящем или будущем времени, то глагол-сказуемое придаточного дополнительного предложения может стоять в любой временной форме, требуемой смыслом, например:
Не says you are right. Он говорит, что ты прав. Не will tell why he was not at school yesterday. Он скажет, почему он не был в школе вчера.
2.Если глагол-сказуемое главного предложения стоит в прошедшем времени (обычно Past Indefinite), то и глагол дополнительного придаточного предложения должен стоять в одном из прошедших времен: He said he went to institute every day. Он сказал, что ходит в институт каждый день. Не told me he was preparing for his exam. Он сказал мне, что готовится к экзамену. I didn't know he had left for Moscow. Я не знал, что он уехал в Москву. Не told me that he would meet me at the college.
Он сказал мне, что встретит меня в колледже.
Прямая речь может быть либо передана так, как она была произнесена, либо описана с помощью сложноподчиненного предложения (косвенная речь):
прямая речь |
косвенная речь |
Не says, «We'll have to take a taxi». |
He says (that) we'll have to take a taxi. |
Прямая речь вводится словами ... say/says/said, за которыми ставится запятая, и берется в кавычки. В косвенной речи запятая, как правило, не ставится и союз that часто не употребляется.
Условные предложения делятся на предложения реального условия и предложения нереального условия. Употребление глагольных форм в этих