11. Bay D., Daniel H. The student is not the customer-an alternative perspective. // Journal of Marketing for Higher Education. 2001. №11(1). С. 1-19.
12. Borle S., Dholakia U.M, Singh S.S & Durham E. An empirical investigation of the impact of Facebook fan page participation on customer behavior. // Marketing Science. 2013. С. 1-36.
13. Brech F.M., Messer U., Vander Schee B.A., Rauschnabel P.A. & Ivens B.S. Engaging fans and the community in social media: interaction with institutions of higher education on Facebook // Journal of Marketing for Higher Education. 2017. №27(1). С. 112-130.
14. Brown R. M., Mazzarol T. W. The importance of institutional image to student satisfaction and loyalty within higher education //Higher education. 2009. № 58(1). С. 81-95.
15. Carvalho S. W., de Oliveira Mota M. The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students //Journal of marketing for higher education. 2010. № 20(1). С. 145-165.
16. Chen P.S.D., Lambert A.D. & Guidry K.R Engaging online learners: the impact of web-based learning technology on college student engagement. // Computers & Education. 2010. №54. С. 1222-1232.
17. Clark M. F. Relationship quality in higher education marketing: The role of social media engagement // Journal of Marketing for Higher Education. 2017. №27(1). С. 40-58.
18. Coates H. Attracting, Engaging and Retaining: New conversations about learning // Australasian Student Engagement Report. Camberwell: Australian Council for Educational Research. 2008.
19. College freshmen and online social networking sites // Higher Education Research Institute URL: https://heri.ucla.edu/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf
20. Education at a Glance 2010 // OECD Indicators URL: https://www.oecd.org/education/skills-beyond-school/educationataglance2010oecdindicators.htm
21. Garza E. S., Royo-Vela M. Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty // Journal of Marketing for Higher Education. 2019. №29(1). С. 102-120.
22. Geyskens I., Steenkamp J.-B. E. M. & Kumar, N. A Meta-Analysis of Satisfaction in Marketing Channel Relationships // Journal of Marketing Research. 1999. №36(2). С. 223-238.
23. Heiberger G., Harper R. Have You Facebooked Astin Lately? Using Technology to Increase Student Involvement // New Directions for Student Services. 2008. №124. С. 19-35.
24. Helgesen Ш., Nesset E. What accounts for students' loyalty? Some field study evidence // International Journal of Educational Management. 2007. №21(2). С. 126-143.
25. Hennig-Thurau T., Gwinner K. & Gremler D. Understanding relationship marketing outcomes. // Journal of Service Research. 2002. №4. С. 230-247.
26. Hennig-Thurau T., Langer M.F. & Hansen U. Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality // Journal of Service Research. 2001. №3(4). С. 331-344.
27. Hoffmann C. S., Gattermann M. P., Simхes C. & Kleinowski H. Students' trust, value and loyalty: evidence from higher education in Brazil // Journal of Marketing for Higher Education. 2012. №22(1). С. 83-100.
28. Holmberg I., Strannegеrd L. Students' self-branding in a Swedish business school // International Studies of Management & Organization. 2015. №45(2). С. 180-192
29. Huang P., Braskamp L. A. The utility of personal incentives. // Paper presented at Annual Meeting of Association of Institutional Research. Phoenix. 1988.
30. Huang Y., Chang S. Academic and Cocurricular Involvement: Their Relationship and the Best Combinations for Student Growth // Journal of College Student Development. 2004. №45(4). С. 391-406.
31. Iskhakova L., Hilbert A. & Hoffmann S. An Integrative Model of Alumni Loyalty--an Empirical Validation Among Graduates From German and Russian Universities // Journal of Nonprofit & Public Sector Marketing. 2016. №28(2). С. 129-163.
32. Joseph M., Mullen E. W. & Spake D. University branding: Understanding students' choice of an educational institution // Journal of Brand Management. 2012. №20(1). С. 1-12.
33. Junco R., Heiberger G. & Loken E. The Effect of Twitter on College Student Engagement and Grades // Journal of Computer Assisted Learning. 2011. №27. С. 119-132.
34. Kapp G. J. College cocurricular activities: Who participates and what are the benefits? // Unpublished doctoral dissertation. Los Angeles: University of California, 1979.
35. Kuh G.D. In their own words: What students learn outside the classroom // American Educational Research Journal. 1993. №30(2). С. 277-304.
36. Kuh G.D. The National Survey of Student Engagement: Conceptual Framework and Overview of Psychometric Properties // Bloomington, IN: Indiana University Center for Postsecondary Research, 2001.
37. Kuh G.D. The other curriculum: Out-of-class experiences associated with student learning and personal development // Journal of Higher Education. 1995. №66. С. 123-155.
38. Kuh G.D. What student affairs professionals need to know about student engagement // Journal of College Student Development. 2009. №50. С. 683-706.
39. Kuh G.D. What Student Engagement Data Tell Us about College Readiness // Peer Review. 2007. №9(1). С. 4-8.
40. Kuh G.D., Cruce T.M., Shoup R., Kinzie J. & Gonyea R.M. Unmasking the effects of student engagement on first-year college grades and persistence // Journal of Higher Education. 2008. №79. С. 540-563.
41. McAlexander J. H., Schouten J. W. & Koenig, H. F. Building brand community // Journal of Marketing. 2002. №66(1). С. 38-54.
42. McDougall G. H. G., Levesque T. Customer satisfaction with services: Putting perceived value into the equation. // Journal of Services Marketing. 2000. №14(5). С. 392-410.
43. Newmann F. Student Engagement and Achievement in American Secondary Schools // Teachers College Press. 1992.
44. Oliver R.L. Whence Consumer Loyalty? // Journal of Marketing. 1999. №63. С. 33-44.
45. Paul R., Pradhan S. Achieving Student Satisfaction and Student Loyalty in Higher Education: A Focus on Service Value Dimensions // Services Marketing Quarterly. 2019. №40(3). С. 245-268.
46. Pike G.R. The Influence of Fraternity or Sorority Membership on Students' College Experiences and Cognitive Development // Research in Higher Education. 2000. №41(1). С. 117-139.
47. Rauschnabel P. A., Krey N., Babin B. J. & Ivens B. S. Brand management in higher education: The University Brand Personality Scale. // Journal of Business Research. 2016. №69(8). С. 3077-3086.
48. Rojas-Mйndez J. I., Vasquez-Parraga A.Z., Kara A. & Cerda-Urrutia A. Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America // Latin American Business Review. 2009. №10(1). С. 21-39.
49. Rowley J., Dawes J. Disloyalty: A closer look at non-loyals. // Journal of Consumer Marketing. 2000. №17. С. 538-549.
50. Schertzer C. B., Schertzer S. M. B. Student satisfaction and retention: A conceptual model //Journal of Marketing for Higher Education. 2004. № 14(1). С. 79-91.
51. Singh J., Sirdeshmukh D. Agency and trust mechanisms in consumer satisfaction and loyalty judgments. // Journal of the Academy of Marketing Science. 2000. №28. С. 150-167.
52. Tang K. H., Zairi M. Benchmarking Quality Implementation in a Service: Comparative Analysis of Financial Services and Institutions of Higher Education, Parts I // Total Quality Management. 1998. №9(6). С. 407-421.
53. Thomas D.R.E. Strategy is Different in Service Businesses // Harvard Business Review. 1978. №56(4). С. 158-165.
54. Thomas S. What drives student loyalty in universities: An empirical model from India //International Business Research. 2011. № 4(2). С. 183-192.
55. Tinto V. Dropout from Higher Education: A Theoretical Synthesis of Recent Research // Review of Educational Research. 1975. №45(Winter). С. 89-125.
56. Tinto V. Leaving College: Rethinking the causes and cures of student attrition. Chicago: University of Chicago Press, 1993.
57. Vianden J., Barlow P. J. Showing the Love: Predictors of Student Loyalty to Undergraduate Institutions // Journal of Student Affairs Research and Practice. 2014. №51(1). С. 16-29.
58. Wang X., Kennedy-Phillips L. Focusing on the Sophomores: Characteristics Associated With the Academic and Social Involvement of Second-Year College Students // Journal of College Student Development. 2013. №54(5). С. 541-548.
59. Yang M., Chau A. Social involvement and development as a response to the campus student culture // Asia Pacific Education Review. 2011. №12. С. 393-402.
60. Агапова Е. Н. Роль студенческого самоуправления как социального института в повышении качества высшего образования // Евразийский Союз Ученых. 2015. № 7-7(16). С. 56-58.
61. ВШЭ-Высшая школа Экономики // Проект 5-100 URL: https://5top100.ru/universities/national-research-university/
62. Груздев И. А., Горбунова Е. В., Фрумин И.Д. Студенческий отсев в российских вузах: к постановке проблемы // Вопросы образования. 2013. №2. С. 67-81.
63. Ефимова И. Н. Анализ мотивации абитуриентов при выборе вуза (на примере Нижегородской области) // Университетское управление: практика и анализ. 2011. №6. С. 60-68.
64. Зырянова В. А., Благинин В. А. Разработка модели управления лояльностью студентов вуза средствами конфирматорного и когнитивного моделирования // Вестник Алтайской академии экономики и права. 2018. № 8. С. 83-87.
65. Мониторинг студенческой жизни // Центр внутреннего мониторинга URL: https://cim.hse.ru/student
66. Мониторинги в Вышке // Окна Роста. 2012. №7(45).
67. НИУ ВШЭ в рейтингах // Национальный исследовательский университет «Высшая школа экономики» URL: https://strategy.hse.ru/rating
68. Покровский Н. Е. Трансформация университетов в условиях глобального рынка // Журнал социологии и социальной антропологии. 2004. №4. С. 152-161.
69. Сивак Е. В., Юдкевич М. М. Академический инбридинг: за и против // Вопросы образования. 2009. №1. С. 170-186.
70. Хайбулин Б. С., Андреева В. А., Малаховская Е. К. Исследование мотивации абитуриентов при выборе вуза // Студенческий: электрон. научн. журн. 2018. № 13(33).
71. Цифры и факты // Национальный исследовательский университет «Высшая школа экономики» URL: https://www.hse.ru/figures/#international
72. Шкляр Т. Л. CRM-система новая ступенька в сфере образования // Евразийское Научное Объединение. 2015. №7(7). С. 82-84.
Приложение 1 Описательная статистика
Таблица 1
Таблица 2
Приложение 2 Проверка статистических гипотез
Таблица 1
Таблица 2
Таблица 3
Таблица 4
Таблица 5
Таблица 6
Таблица 7