15. Ryzhenko E.S., Anisimova T.V, 2012. Press release as a rhetorical genre (based on the material of image messages of the MRSKA Yuga - Volgogradenergo JSC). Izvestiya Volgogradskogo gosudarstvennogo pedagogicheskogo universiteta [Ivzestia of the Volgograd State Pedagogical University], no. 8 (72), pp. 45-49.
16. Skripyuk I.I., 2017. Encoding and decoding values in the advertising appeal. Vek informatsii [Information Age], vol. 2, no. 2, pp. 280-281.
17. Solodovnikova A.N., 2011. The genre of social advertising as a way of influencing the addressee. Izvestiya Saratovskogo universiteta. Novaya seriya. Seriya. Filologiya. Zhurnalistika [Journal Izvestiya of Saratov University. New Series. Series: Philology. Journalism], vol. 11, iss. 4, pp. 34-38.
18. Stepanov E.S., 2007. Linguistic and stylistic features of social advertising. Vestnik Moskovskogo universiteta. Seriya 10: Zhurnalistika [Moscow University Journalism Bulletin], no. 4, pp. 24-39.
19. Urvantsev K.G., 2005. Genre diversity of radio advertising. Aktualnye problemy filologii i pedagogicheskoy lingvistiki [Contemporary Problems of Philology and Pedagogical Linguistics], iss. 7, pp. 270-279.
20. Ukhova L.V, 2012. The effectiveness of the advertising text. Yaroslavl, Izd-vo Yaroslavskogo gos. ped. un-ta. 393 p.
21. Filatov V.A., Konovalova N.S., 2010. Sociological analysis of the study of the role of social advertising in drug abuse prevention in Omsk. Omskiy nauchny vestnik [Omsk Scientific Bulletin], no. 3 (88), pp. 88-94.