40.Pettibone, J.C. (2012) Testing the effect of time pressure on asymmetric dominance and compromise decoys in choice.
Judgm. Decis. Mak. 7, 513–523
41.Gluth, S. et al. (2018) Value-based attentional capture affects multi-alternative decision making. eLife 7, e39659
42.Tversky, A. and Simonson, I. (1993) Context-dependent preferences. Manag. Sci. 39, 1179–1189
43.Bhatia, S. (2017) Comparing theories of reference-dependent choice. J. Exp. Psychol. Learn. Mem. Cogn. 43, 1490–1507
44.Howes, A. et al. (2016) Why contextual preference reversals maximize expected value. Psychol. Rev. 123, 368–391
45.Soltani, A. et al. (2012) A range-normalization model of contextdependent choice: a new model and evidence. PLoS Comput. Biol. 8, e1002607
46.Ronayne, D. and Brown, G.D. (2017) Multi-attribute decision by sampling: an account of the attraction, compromise and similarity effects. J. Math. Psychol. 81, 11–27
47.Rigoli, F. et al. (2017) A unifying Bayesian account of contextual effects in value-based choice. PLoS Comput. Biol. 13, e1005769
48.Turner, B.M. et al. (2018) Competing theories of multialternative, multiattribute preferential choice. Psychol. Rev. 125, 329–362
49.Dai, J. and Busemeyer, J.R. (2014) A probabilistic, dynamic, and attribute-wise model of intertemporal choice. J. Exp. Psychol. Gen. 143, 1489–1514
50.Diederich, A. (2003) Mdft account of decision making under time pressure. Psychon. Bull. Rev. 10, 157–166
51.Diederich, A. (2003) Decision making under conflict: decision time as a measure of conflict strength. Psychon. Bull. Rev. 10, 167–176
52.Krajbich, I. et al. (2012) The attentional drift-diffusion model extends to simple purchasing decisions. Front. Psychol. 3, 193
53.Molloy, M.F. et al. (2018) What is in a response time? On the importance of response time measures in constraining models of context effects. Decision Published online July 16, 2018. http://dx.doi.org/10.1037/dec0000097
54.Mullett, T.L. and Stewart, N. (2016) Implications of visual attention phenomena for models of preferential choice. Decision 3, 231–253
55.Turner, B.M. et al. (2016) Why more is better: a method for simultaneously modeling EEG, fMRI, and behavior. Neuroimage 128, 96–115
56.Basten, U. et al. (2010) How the brain integrates costs and benefits during decision making. Proc. Natl. Acad. Sci. 107, 21767–21772
57.Gluth, S. et al. (2012) Deciding when to decide: time-variant sequential sampling models explain the emergence of valuebased decisions in the human brain. J. Neurosci. 32, 10686– 10698
58.Hare, T.A. et al. (2011) Transformation of stimulus value signals into motor commands during simple choice. Proc. Natl. Acad. Sci. 108, 18120–18125
59.Hunt, L.T. et al. (2012) Mechanisms underlying cortical activity during value-guided choice. Nat. Neurosci. 15, 470–476
60.Clithero, J.A. and Rangel, A. (2014) Informatic parcellation of the network involved in the computation of subjective value. Soc. Cogn. Affect. Neurosci. 9, 1289–1302
61.Levy, D.J. and Glimcher, P.W. (2012) The root of all value: a neural common currency for choice. Curr. Opin. Neurobiol. 22, 1027–1038
62.Strait, C.E. et al. (2014) Reward value comparison via mutual inhibition in ventromedial prefrontal cortex. Neuron 82, 1357– 1366
63.Gluth, S. et al. (2015) Effective connectivity between hippocampus and ventromedial prefrontal cortex controls preferential choices from memory. Neuron 86, 1078–1090
64.Pisauro, M.A. et al. (2017) Neural correlates of evidence accumulation during value-based decisions revealed via simultaneous EEG-fMRI. Nat. Commun. 8, 15808
65.Chau, B.K.H. et al. (2014) A neural mechanism underlying failure of optimal choice with multiple alternatives. Nat. Neurosci. 17, 463–470
66.Polanía, R. et al. (2014) Neural oscillations and synchronization differentially support evidence accumulation in perceptual and value-based decision making. Neuron 82, 709–720
67.Brunton, B.W. et al. (2013) Rats and humans can optimally accumulate evidence for decision-making. Science 340, 95–98
68.Hanks, T.D. et al. (2015) Distinct relationships of parietal and prefrontal cortices to evidence accumulation. Nature 520, 220– 223
69.Chung, H.-K. et al. (2017) Why do irrelevant alternatives matter? An fMRI-TMS study of context-dependent preferences. J. Neurosci. 37, 11647–11661
70.Hedgcock, W. and Rao, A.R. (2009) Trade-off aversion as an explanation for the attraction effect: a functional magnetic resonance imaging study. J. Mark. Res. 46, 1–13
71.Hu, J. and Yu, R. (2014) The neural correlates of the decoy effect in decisions. Front. Behav. Neurosci. 8, 271
72.Mohr, P.N.C. et al. (2017) Attraction effect in risky choice can be explained by subjective distance between choice alternatives.
Sci. Rep. 7, 8942
73.Gluth, S. et al. (2017) The attraction effect modulates reward prediction errors and intertemporal choices. J. Neurosci. 37, 371–382
74.Menon, V. and Uddin, L.Q. (2010) Saliency, switching, attention and control: a network model of insula function. Brain Struct. Funct. 214, 655–667
75.Hunt, L.T. et al. (2014) Hierarchical competitions subserving multi-attribute choice. Nat. Neurosci. 17, 1613
76.Turner, B.M. et al. (2018) On the neural and mechanistic bases of self-control. Cereb. Cortex 1–19
77.Botvinick, M.M. et al. (2001) Conflict monitoring and cognitive control. Psychol. Rev. 108, 624–652
78.Botvinick, M.M. et al. (2004) Conflict monitoring and anterior cingulate cortex: an update. Trends Cogn. Sci. 8, 539–546
79.Gluth, S. and Rieskamp, J. (2017) Variability in behavior that cognitive models do not explain can be linked to neuroimaging data. J. Math. Psychol. 76, 104–116
80.Turner, B.M. et al. (2017) Approaches to analysis in modelbased cognitive neuroscience. J. Math. Psychol. 76, 65–79
81.Purcell, B.A. et al. (2010) Neurally constrained modeling of perceptual decision making. Psychol. Rev. 117, 1113
82.Anderson, J.R. et al. (2008) Using fMRI to test models of complex cognition. Cogn. Sci. 32, 1323–1348
83.Turner, B.M. et al. (2013) A Bayesian framework for simultaneously modeling neural and behavioral data. Neuroimage 72, 193–206
84.Turner, B.M. et al. (2017) Approaches to analysis in modelbased cognitive neuroscience. J. Math. Psychol. 76, 65–79
85.van Ravenzwaaij, D. et al. (2017) A confirmatory approach for integrating neural and behavioral data into a single model. J. Math. Psychol. 76, 131–141
86.Turner, B.M. et al. (2015) Informing cognitive abstractions through neuroimaging: the neural drift diffusion model. Psychol. Rev. 122, 312
87.Berkowitsch, N.A. et al. (2014) Rigorously testing multialternative decision field theory against random utility models. J. Exp. Psychol. Gen. 143, 1331–1348
88.Hancock, T.O. et al. (2018) Decision field theory: improvements to current methodology and comparisons with standard choice modelling techniques. Transp. Res. B Methodol. 107, 18–40
89.Hotaling, J.M. and Rieskamp, J. (2018) A quantitative test of computational models of multialternative context effects. Decision Published online July 12, 2018. http://dx.doi.org/10.1037/ dec0000096
90.Liew, S.X. et al. (2016) The appropriacy of averaging in the study of context effects. Psychon. Bull. Rev. 23, 1639–1646