Материал: Английский язык для управления предприятием. Лавриненко И.Ю., Козлова В.В

Source: Ian MacKenzie, A course for Business Studies and Economics students. — 2nd edition. — Cambridge University Press, 2002. — 206 p.p. 126-127.

Task 11. Look at the ethical aspects that may occur in a company. Fill in the gaps with the proper word. Which of them do you find acceptable/unacceptable?

confidentional, testing, opportunities, whistle, advertizing, presenting, hospitality, promotion.

1.Fast food ….

2.Animal … of pharmaceutical products.

3.… -blowing to expose violation of labour discipline.

4.Having unequal … policy in employment.

5.Revealing … information about your company to your competitors when changing job.

6.… gifts to your regular customers.

7.… of sweets to children.

8.Offering corporate … to employees.

Source: Simon Sweeney. Series Eddition: Nick Brieger. Professional English Management, 2-nd imprssion 2002, First Published 2002, Pearson Education Limited, Edinburg Gate, Harlow, Essex CM20 2JE, England. Section 2. Unit 29.

Task 12. Role play.

Student A: Imagine that you are in favour of welfare capitalism theory. Think of 10 reasons to prove that this theory is the only reasonable one. Present your views to the Student B. Listen to his/her opinion and disagree.

Student B: Imagine that you are in favour of stakeholder model theory. Think of 10 reasons to prove that this theory is the only reasonable one. Present your views to the Student A. Listen to his/her opinion and disagree.

Useful language:

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REVISION. UNITS 1-4

1. Do the crossword puzzle below, containing the vocabulary fromthe Units 1-3:

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Создан cовместно с Кроссгеном на сайте Биоуроки, [Электронный ресурс]. – Режим доступа: URL: http://biouroki.ru/workshop/crossgen.html (время обращения – 20.08.2017).

Создан совместно с Кроссгеном на сайте Биоуроки, [Электронный ресурс]. – Режим доступа: URL: http://biouroki.ru/workshop/crossgen.html(время обращения – 20.08.2017).

2. Use the words below to complete the paragraph below. Notice that the stressed syllable changes in this group of words.

Motivating Staff

A few years ago, Harry Coe`s, a large 1) … of tinned food 2) …s, decided that some of their workers were not 3) … enough. Much of the work of preparing fruit and vegetables was done on rows of tables rather than on a 4) … line. So they decided to introduce a piecework system, thereby workers got paid according to the amount of work they completed. The company thought that this would motivate previously 5) … workers, and thereby increase 6) …. . Yet the new pay scheme did not 7) … the results they expected: after six months they were still processing the same amount of agricultural 8) … , but there was a lot of dissatisfaction among the workers who were now all earning different amounts of money.

Source: Ian MacKenzie, A course for Business Studies and Economics students. — 2nd edition. — Cambridge University Press, 2002. — 206 p.p. 34.

Ethical Aspects of Management in Action

Think of other ethical aspects of Management. Which of them do you find important? What ethical aspects would you follow in your company?

UNIT 5

CRISIS MANAGEMENT

Task 1. Discuss the following questions:

1.What is crisis management?

2.What are the ways to avoid it?

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Task2.Readand memorizethewordsbelow thatwillhelpyouunderstandthetext.

1.crisis [ˈkraɪsɪs] - кризис

2.effect [ɪˈfɛkt ] - влиять

3.bottom line – суть, определяющий фактор

4.at first blush – на первый взгляд

5.catastrophe [kəˈtastrəfi] - катастрофа

6.product recall [ˈprɒdʌkt rɪˈkɔːl] - отзыв товара с рынка

7.labor disputes [ˈleɪbər ] - трудовые споры

8.endless [ˈɛndləs ] - бесконечный

9.temporary [ˈtɛmp(ə)rəri] – временный

10.demise [dɪˈmʌɪz ] - прекращение деятельности; спад деловой активности

11.handle [ˈhand(ə)l] – обращаться, управлять

12.absorb [əbˈzɔːb ] – поглощать, принимать

13.losses [ˈlɒsɪz ] - потери

14.short haul [hɔːl ] - небольшой отрезок времени

15.lump [lʌmp] - сваливать в кучу

16.product tampering [ˈtæmpərɪŋ] - фальсификация продуктов

17.tamper-proof packaging [ˈtampə pruːf pakɪdʒɪŋ] - упаковка,

предохраняющая от ударов

18.liability insurance [lʌɪəˈbɪlɪti ɪnˈʃʊər(ə)ns] - страхование гражданской ответственности

19.blind-side - нанести неожиданный удар, ударить исподтишка

20.avoid [əˈvɔɪd] – избегать

21.oil spill [ɔɪl spɪl] - нефтяная утечка, пятно

22.BP – сокр. от British Petroleum (крупнейшая британская нефтяная компания)

23.insidious [ɪnˈsɪdɪəs ] - хитрый, неявно выраженный

24.respond [rɪˈspɒnd] - отвечать

25.threat [θrɛt ] – угроза

26.forecasting [ˈfɔːkɑːstɪŋ ] – прогнозирование

27.recover [rɪˈkʌvə ] – восстановиться

28.experience [ɪkˈspɪərɪəns ] – испытывать

29.intervene [ɪntəˈviːn] – вмешиваться

30.public relations [ˈpʌblɪk rɪˈleɪʃənz] - связи с общественностью

Task 3. Read and translate the text.

What is Crisis Management

a guest blog submission by Michael Nayor, founder and CEO of crisis consulting firm The Rhodell Group

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A business crisis can be anything that can negatively affect a company’s reputation or bottom line. Many events at first blush may not appear to be serious. Natural catastrophes, product recalls, labor disputes, computer data losses. The list is endless. Some are temporary. Some can cause the demise of a company. Most can be handled with honesty and the realization that it may be necessary to absorb losses over the short haul in order to achieve a long and healthy business life.

Two distinct categories of crisis need to be recognized. In one we lump all those events over which we have no control, such as by outside forces or natural disasters. Even in these situations there are always some actions we can take: tamper-proof packaging,liabilityinsurance,proper protocols.But generallythese events can blind-side us.

The second category contains all those events that might have been avoided had we chosen to take the actions necessary to protect ourselves and the public. We look at the BP oil spill and see things that surely could have been done. Other events are not so obvious and these are the ones that can be insidious.

Crisis management is the nature of activities to respond to a major threat to a person, group or organization. Crisis management is a relatively new field of management. Typically, proactive crisis management activities include forecasting potential crises and planning how to deal with them, for example, how to recover if your computer system completely. Many people would refer to this, instead, as risk management and not crisis management.

Hopefully, organizations have time and resources to complete a crisis management plan before they experience a crisis. Crisis management in the face of a current, real crisis includes identifying the real nature of a current crisis, intervening to minimize damage and recovering from the crisis. Crisis management often includes strong focus on public relations to recover any damage to public image and assure stakeholders that recovery is underway.

Source: Free Management Library [Электронный ресурс]. – Режим доступа: URL: http://managementhelp.org/crisismanagement/ (время обращения – 15.08.2017).

Task 4. Match the words to their definitions: