Материал: Business Communication and Correspondence Деловая коммуникация и коммерческая корреспонденция. Меркулова Н.В

- Simplicity and clarity

Use short words and short sentences.

Do not use jargon, unless you are certain that your audience understands it. In general, talk about concrete facts rather than abstract ideas.

Use active verbs instead of passive verbs. Active verbs are much easier to understand. They are much more powerful. Consider these two sentences, which say the same thing:

1.Toyota sold two million cars last year.

2.Two million cars were sold by Toyota last year.

Which is easier to understand? Which is more immediate? Which is more powerful? № 1 is active and № 2 is passive.

- Signposting

When you drive on the roads, you know where you are on those roads. Each road has a name or number. Each town has a name. And each house has a number. If you are at house №100, you can go back to №50 or forward to №150. You can look at the signposts for directions. And you can look at your atlas for the structure of the roads in detail. In other words, it is easy to navigate the roads. You cannot get lost. But when you give a presentation, how can your audience know where they are? How can they know the structure of your presentation? How can they know what is coming next? They know because you tell them. Because you put up signposts for them, at the beginning and all along the route. This technique is called 'signposting' (or 'signalling').

During your introduction, you should tell your audience what the structure of your presentation will be. You might say something like this:

"I'll start by describing the current position in Europe. Then I'll move on to some of the achievements we've made in Asia. After that I'll consider the opportunities we see for further expansion in Africa. Lastly, I'll quickly recap before concluding with some recommendations."

A member of the audience can now visualize your presentation like this:

Europe

Body Asia

Africa

He will keep this image in his head during the presentation. He may even write it down. And throughout your presentation, you will put up signposts telling him which point you have reached and where you are going now. When you finish Europe and want to start Asia, you might say:

"That's all I have to say about Europe. Let's turn now to Asia." When you have finished Africa and want to sum up, you might say:

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"Well, we've looked at the three continents Europe, Asia and Africa. I'd like to sum up now."

And when you finish summing up and want to give your recommendations, you might say:

"What does all this mean for us? Well, firstly I recommend..."

The table below lists useful expressions that you can use to signpost the various parts of your presentation:

QUESTIONS:

1.Characterise the language of a presentation.

2.What is the common structure of a presentation?

3.How to visualize the presentation?

4.Do you know any expressions that you can use to signpost the various parts of your presentation?

LECTURE 5: The Presentation

Most presentations are divided into 3 main parts (+ questions):

1.Say what you are going to say,

2.say it,

3.then say what you have just said.

In other words, use the three parts of your presentation to reinforce your message. In the introduction, you tell your audience what your message is going to be. In the body, you tell your audience your real message. In the conclusion, you summarize what your message was.

We will now consider each of these parts in more detail.

1) Introduction

The introduction is a very important - perhaps the most important - part of your presentation. This is the first impression that your audience have of you. You should concentrate on getting your introduction right. You should use the introduction to:

1.welcome your audience

2.introduce your subject

3.outline the structure of your presentation

4.give instructions about questions

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The following table shows examples of language for each of these functions. You may need to modify the language as appropriate:

2) Body

The body is the 'real' presentation. If the introduction was well prepared and delivered, you will now be 'in control'. You will be relaxed and confident.

The body should be well structured, divided up logically, with plenty of carefully spaced visuals.

Remember these key points while delivering the body of your presentation:

do not hurry

be enthusiastic

give time on visuals

maintain eye contact

modulate your voice

look friendly

keep to your structure

use your notes

signpost throughout

remain polite when dealing with difficult questions

3) Conclusion

Use the conclusion to:

1.Sum up

2.(Give recommendations if appropriate)

3.Thank your audience

4.Invite questions

The following table shows examples of language for each of these functions. You may need to modify the language as appropriate:

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4) Questions

Questions are a good opportunity for you to interact with your audience. It may be helpful for you to try to predict what questions will be asked so that you can prepare your response in advance. You may wish to accept questions at any time during your presentation, or to keep a time for questions after your presentation. Normally, it's your decision, and you should make it clear during the introduction. Be polite with all questioners, even if they ask difficult questions. They are showing interest in what you have to say and they deserve attention. Sometimes you can reformulate a question. Or answer the question with another question. Or even ask for comment from the rest of the audience.

QUESTIONS:

1.What are the 3 main parts of a presentation?

2.Characterise each step of the presentation.

3.Are there any unnecessary parts in the presentation?

4.Is it important to make a conclusion?

5.Why should you invite questions after your presentation?

Business Presentation Self-Assessment Test

Are the following statements True or False?

1. An OHP is for the display of 35 mm slides. □ True □ False

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