The proposed and implemented aesthetic paradigm in the social psychology of everyday life combines two ways of understanding, explaining and predicting social changes: scientific-conceptual and artistic-figurative (or visual). Thus, the aesthetic paradigm synthesizes the scientific and aesthetic discourses of psychology and art history.
In this regard, it is a flexible methodological strategy that opens up the prospects for a multidimensional analysis of modern society and culture that cannot be conceptualized in traditional categories of social cognition (for example, mental models, categorization, causal attribution).
On the basis of the aesthetic paradigm of everyday life, a new construct of precarity is introduced for domestic psychology, which means individual and collective emotion experience of total vulnerability, fragility and insecurity of a person in a situation of uncertainty. This construct makes it possible to analyze the affective states that characterize the mass consciousness of modern society. At the same time, specific instruments for studying the emotional experience of social change, including precarity, are qualitative methods for collecting, analyzing and interpreting data, which today unites in a sole methodological approach to the study of social cognition.
Keywords: social cognition, social change, uncertainty, transitivity, aesthetic paradigm, collective emotional experiences, precariousness.
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