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8 J. R. Busemeyer and Z. J. Wang
applications to puzzling findings from psychology using the same principles. The applications used “toy” models designed to illustrate how the theory works. The general models were briefly described, but more details can be found in the articles that we referenced. Finally, we presented summaries of actual empirical tests and evidence supporting the applications of quantum probability to these examples. There are numerous other applications of quantum cognition to similarity judgments (Pothos et al., 2013), conceptual combinations (Aerts et al., 2013), causal reasoning (Trueblood et al., 2017), violations of rational decision making (Pothos & Busemeyer, 2009), confidence judgments (Kvam et al., 2015), memory recognition (Brainerd et al., 2013), and perception (Atmanspacher Filk, 2010). Of course, non-quantum models can be devised to explain any one of the phenomena that we discussed. However, the power of quantum models comes from using the same principles across a wide range of different examples, rather than designing a completely different model for each example. In sum, we hope the reader finds quantum cognition to be an interesting and viable new approach to understanding human judgment and decision making behavior.
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