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|
rate of interest |
|
а) ценные бумаги |
c) процентная ставка |
b) контрольный пакет акций |
d) индекс фондового рынка |
Задание 2. Выберите правильный вариант ответа
You __________ change the meaning of a sentence by putting the stress on a different word.
а) shall be able |
c) might be |
b) has to |
d) can |
Задание 3. Дополните микродиалог
How was your flight, Mr. White? - ______________________.
а) Yes. Here we are. |
c) I would prefer a morning flight. |
b) I'm afraid not. |
d) A little bumpy, but I am glad to be here. |
Задание № 4. Выберите правильный вариант ответа
Barclay's Bank, Lloyd's Bank, Midland Bank and National Westminster Bank are the basis of the banking system of the ____________.
а) USA |
c) Great Britain |
b) UK |
d) America |
Задание 5. Прочитайте текст и определите основную идею текста а) Role and responsibilities of the manager.
b)Economic activities in business organizations.
c)Types of business organizations.
Before starting your business there are a number of decisions you will have to make. For example, who should you buy your supplies from? What premises will you work from? How much control do you want to keep in the business? This last
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question depends on whether you decide to work as a sole trader, a partnership or a limited company.
Suppose you decided to work as a sole trader. It means that you alone have responsibility for the business; you also take all profits after paying income tax on them. What advantages do you have if you work as a sole trader? They are as follows: you do not have to disclose details of your financial affairs except to the tax authorities; you have the final say in any decisions that affect the company. The only disadvantage is that you alone are personally responsible for any business debts.
Partnership. It is a group of between two and twenty people trading as one firm. They share responsibility for debts, decision making and the profits. Partnership can be useful, and effective when partners have skills in different areas. What are the disadvantages of a partnership? All partners are personally liable for any business debts, even if they are caused by mismanagement by another partner. So it is essential to know your partners well and trust them.
A limited company (Ltd.). A company formed by two or more shareholders who put money into the business in return for a share of the profits. They appoint directors who control the company. A limited company must be registered. The advantages of a limited company are: the financial liability of the shareholders is limited. If the business goes bust the personal belongings of the shareholders cannot be taken to pay the debts. You each lose only the value of the shares you own. The disadvantages are as follows: you may find it difficult to get credit from suppliers or loans from banks unless you give personal guarantees that you will pay your debts to them.
Monopoly. Monopoly is a market structure with only a single seller of a commodity or service dealing with a large number of buyers. When a single seller faces a single buyer, that situation is known as bilateral monopoly. There is monopoly when there is only one seller in an industry, and there is competition when there are many sellers in an industry.
Задание 6. Определите цель делового письма
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а) Enquiry |
b) Reply to enquiry |
c) Offer |
W. Jones & Sons, Ltd.
Queen Street, 285
London, E.C.4
10th January 2001
Rossexport
Lomonosova Street, 15
Moscow
Russia
Dear Sirs,
We learn from the Russian Trade Mission that you are producing for export woolen handmade carpets.
There is a steady demand here for high-class goods of this type. Will you please send us your catalogues and full details of your export prices and terms of payment. We look forward to hearing form you.
Yours faithfully,
W. Jones.
Рекомендованная литература: 1. ОЛ (с.17-20).
Контрольная работа №4
Вариант 1
Задание 1. Выберите один из четырѐх терминов, который соответствует
приведѐнному определению
_________________ is the study of how we can best increase a country's wealth
with the resources that we have available to us.
a) Economic b) Economy
|
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c) Economist |
d) Economics |
Задание 2. Восстановите правильный порядок слов по приведѐнным синтаксическим элементам предложения
of international bank payments / and documentary collection bills / letters of credit / traditional instruments / are /.
Задание № 3. Вопрос страноведческого характера
What was the home of the nation's newspapers till the recent past?
a) Roman fortification |
b) Fleet Street |
c) Greenwich |
d) Wall Street |
Задание 4. Выберите реплику, соответствующую телефонному разговору
A- This is Otto Kunstler from Swiss Trading Associates calling for Tom Jones. B- _______________________________________.
A- Yes: it is K-U-N-S-T-L-E-R.
a) Sorry, the line is busy. b) One moment, please, I’m ringing.
c) Would you spell your name, please? d) Yes, please
Задание 5. Определите главную идею текста
a)British Banking System
b)Fleet Street Companies
c)Marketing Research: Key Players
d)Microeconomics and Macroeconomics
The major actors in a company's microenvironment are the company itself, suppliers, market intermediaries, customers and competitors. Let us consider the roles of each of them. The company itself and all the departments within a company (e.g.
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production, finance, and personnel) have an impact on the marketing department's plans and actions.
The suppliers are also important. Changes in the supplier environment, such as price and availability of raw materials, have a considerable impact on a company's marketing operations.
The market intermediaries such as middlemen such as agents, wholesalers and retailers, are powerful actors. In some cases they can dictate term and even bar the manufacturer from certain markets.
Customers. The marketer needs to know what people are involved in the buying decision and what role each person plays. For many products, it is not difficult to identify the decision-maker. Men normally choose their own shoes and women choose their own make-up. However, some products and especially new ones may involve more than one person in decision-making.
Competitors. A company's marketing system is greatly influenced by a host of competitors. The best way for a company is grasp the full range of its competition is to take the viewpoint of a buyer.
There are four steps in the market research process: defining the problem, developing the research plan, implementing the plan, and interpreting and presenting the findings.
Задание 6. Определите вид представленного документа
a) Cover Letter |
b) Enquiry |
c) Order |
d) Claim |
Dear Ms. Robinson: |
|
With reference to your Ad in today's Financial World, I would like to be considered for the above-mentioned opening.
My recent position is a bookkeeper of finance department. I was hired by this company eight years ago and have profound experience in this field. I appreciate the