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Содержание |
Ивазова Л.В. Социальное конструирование женственности: драматургический подход . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228
Раздел 2.3. ТРАНСФОРМАЦИЯ ПОВСЕДНЕВНЫХ ПРАКТИК В СОВРЕМЕННОМ ОБЩЕСТВЕ
Мышко Е.В. Макдональдизация аэропортов как агентов международного туризма и глобализации . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Михайленко А.А. Мобильная телефония в студенческой среде:
анализ повседневных коммуникативных практик. . . . . . . . . . . . . . . . . 239
Обухова Ю.О. Эксплуатация сотового телефона в незаконных целях: феномен мошенничества в контексте подрыва доверия . . . . . . . . . . . . 243
Чулошникова А.О. Татуировка: от маркирования к модификации тела . . 248
Петрова А.Э. Татуировка как маркер стиля жизни и проявление социокультурного разнообразия в современном российском обществе . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
Дугушина А.С. Письменные обращения граждан к власти:
идеологические концепты . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
Обухова Е.С. Основные формы проявления буллинга как насильственной коммуникации в организации . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
Раздел 2.4. КОММУНИКАЦИИ В ГОРОДСКОМ ПРОСТРАНСТВЕ
Уденко Т.И. Социальное пространство петербургских дворов:
между публичностью и приватностью . . . . . . . . . . . . . . . . . . . . . . . . . . 266
Новикова И.В. Ценностные аспекты коммуникационного пространства подростков, играющих в дворовый футбол в условиях города . . . . . . 271
Турчанова Н.Н. Флэшмоб как социальная коммуникация:
контуры культурной памяти. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276
Волкова О.В. Повседневные практики пассажиров петербургского метро . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279
Палагнюк Д.А. Местный туризм как социокультурный феномен. . . . . . . . 286
Козырь А.И. Стратегии самопрезентации начинающих рок-групп в клубном пространстве Санкт-Петербурга . . . . . . . . . . . . . . . . . . . . . . 291
Рубан О.А. Коммуникация в панк-субкультуре . . . . . . . . . . . . . . . . . . . . . . . 295
Сведения об авторах . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
Научные руководители молодых ученых . . . . . . . . . . . . . . . . . . . . . . . . . . 304
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CONTENTS
Kozlovskiy V.V. Price of modern social communications
(instead of introduction) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
PART 1. COMMUNICATIVE ACTIVITIES:
STRATEGIES, PROCESSES AND PROFESSIONAL PRACTICES
Section 1.1. SOCIAL COMMUNICATIONS:
PROSPECTS OF THEORETICAL RESEARCH
Chizh M.B. Interpretations of Future in Social Communication . . . . . . . . . . . . . 20
Esipova I.V. Communication as Image Construction Process
in New Environments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Tsareva A.V. Performance and Ritual: Transformations in History . . . . . . . . . . . 29
Molchanova M.S. Dance as a Form of Social Communication:
The Language of Dance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Mikeshin I.M. Production of Scientific Knowledge
and Science Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Section 1.2. NETWORK COMMUNICATION PROCESSES |
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Ignatova Ya.V. Network Culture in the Paradigm of Traditional |
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and Contemporary Sociocultural Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . |
44 |
Sakhar A.S. Size of Byelorussian citizens’ Ego Networks: |
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An Empirical Estimation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
47 |
Ludnikova K.A. Specificity of Internet Usage in Private Charity . . . . . . . . . . . . 52
Sukhacheva A.V. Blogs as Sociological Research Arena. . . . . . . . . . . . . . . . . . . 57
Slyusareva M.G. Downshifting: Ambiguity of Interpretations
in Russian-Language and English-Language Internet Segments . . . . . . . . . 60
Zinovyeva N.A. Communication System in the Community
of Virtual Role-Players . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Section 1.3. PRACTICAL COMMUNICATIV TECHNOLOGIES
Avanesyan K.A. Advertising Communication in the Context of Social Space Reflection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Abaturova P.S. Public Service Advertising as a Form of Mass Communication . . 75
Erofeeva M.A. Applied Problems of Advertising Communication:
Some Expert Interviews Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
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Contents |
Yurevich K.Ya., Sharofeeva A.D. Teenagers’ Perception of Television Advertisement and Some Estimations of its Influence . . . . . . . . . . . . . . . . . 84
Borodavchenko V.M. Specific Features of Animated Spokes-Characters Creation in Belorussian Television Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Khaeva E.V. Startling Television Advertisement as a Factor of Young Generation’s Moral Degradation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Inyakhina A.M. Masculine Eroticism as Cultural Phenomenon of the XX Century (by the Example of Using Masculine Erotic Images in Advertising). . . . . . 98
Samoilova T.A. Boev E.I. Prospects and Directions of Realizing the Innovation Potential of Contemporary Marketing Communications . . . . . . . . . . . . . . 102
Zhuravlyova M.V. Image and Brand of Global Cities . . . . . . . . . . . . . . . . . . . . 107
Bogomolova E.N., Verkhovtseva N.N. Efficiency of Contemporary Communication Projects Aimed at Socially Significant Diseases Prevention . . . . . . . . . . . . . 111
Abdrekhimova A.V., Yasnaya A.A. Social and Cultural Efficiency
of PR Technologies Used in Youth Music Events . . . . . . . . . . . . . . . . . . . 116
Section 1.4. COMMUNICATION CONTEXT OF MEDIA CULTURE
Nikitin I.A., MoskalevA.V.Augmented Reality in the Context of Media Culture . . . 121
Zinyuk A.V. Construction of Women’s Sport Image in Mass Media . . . . . . . . . 124
Bendikova M.A. Specific Features of Young People’s Perception of Contemporary Male and Female Television Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129
Drofa K.V. Presenting “Curious” Everyday Life in Mass Media (by the Example of “Esquire”). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
Agafonova A.G. The Image of Labor Migrants from the Near Abroad Constructed by Petersburg Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138
Nurmukhametova R.N. Strategies of Russia’s Image Discredit in the Texts of American Newspapers Covering the Georgian-Ossetian Conflict . . . . . . . 144
Kliymuk A.V. Influence of German Mass Media on Russia’s Image Formation
in Germany . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Vasilyeva T.V. P. Grice’s Conversational Maxims as a Mode of Cinematographic Images Construction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
Razumovskaya T.A. Film Festival as Intercultural Dialogue Space (by the Example of Muslim Film Festival “Golden Minbar”) . . . . . . . . . . . . . . . . 158
Kalinina T.S. Children’s Animation as a Communicative Practice
of Socialization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
Baziyatova E.F. Information Interrelations of Municipal Authorities
and Mass Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Contents |
9 |
PART 2. EVERYDAY COMMUNICATION NORMS AND PRACTICES Section 2.1. INTERCULTURAL COMMUNICATIONS IN EVERYDAY LIFE Elcheva E.A. Intercultural Communication as Dialogue of Cultures. . . . . . . . . 172
Antipkina E.V. Nonverbal Aspects of Intercultural Communication. . . . . . . . . 176
Udenko E.I. Acculturation of Migrants from Latin America in St. Petersburg . . . 181
Fablinova O.N. Performing Intercultural Communication
in Internet Leisure-Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186
Maximova L.V. Linguistic and Culturological Features of Chinese Comic
Genre Xiangsheng. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
Section 2.2. EVERYDAY PRACTICES OF IDENTITY CONSTRUCTION
Guslina A.S. The Influence of Contemporary Provincial Youth’s Identity
on Communication under the Conditions of Conflict . . . . . . . . . . . . . . . . 196
Savin N.A., Zakharov D.A. Social Competence of Students Studying Economy and Psychology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Kamakina E.V. Specific Features of Communication Practices Performed
by Students of Faculty of Sociology, St. Petersburg State University . . . . 207
Truntova E.S. Polylinguism in Managers’ Professional Self-Identification. . . . 211
Kolyanov A.Yu. Modern University as Object of Youth Socialization . . . . . . . 216
Kravtsova E.A. Integration of Young Politicians into the Political Elite
of St. Petersburg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220
Retyunskaya A.K. Constructing the Image of a Healthy Person
in Contemporary Student Youth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
Ivazova L.V. Social Construction of Femininity: A Dramaturgical Approach . . 228
Section 2.3. TRANSFORMATIONS OF EVERYDAY PRACTICES
IN MODERN SOCIETY
Myshko E.V. McDonaldization of Airports as International Tourism
and Globalization Agents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Mikhaylenko A.A. Mobile Telephony in Student Milieus: The Analysis
of Everyday Communication Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . 239
Obukhova Yu.O. Abusive Usage of Mobile Telephones: Fraud in the Context
of Trust Undermining . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243
Chuloshnikova A.O. Tattooing: From Body Marking to Body Modification . . . . 248
Petrova A.E. Tattoos as Lifestyle Marker and Expression of Sociocultural Diversity in Contemporary Russian Society. . . . . . . . . . . . . . . . . . . . . . . . 252
Dugushina A.S. Citizens’Written Appeals to Authorities: Ideological Concepts . . . 257
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Contents |
Obukhova E.S. Basic Forms of Bullying as Violent Organizational
Communication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
Section 2.4. COMMUNICATIONS IN URBAN SPACE
Udenko T.I. Social Space of Urban Yards: Between Publicity and Privacy. . . . 266
Novikova I.V. Value Aspects of the Communication Space Shaped
by Urban Teenagers Playing Street Football. . . . . . . . . . . . . . . . . . . . . . . . 271
Turchanova N.N. Flash Mob as Social Communication:
Configurations of Cultural Memory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276
Volkova O.V. Everyday Practices of Petersburg Metro Passengers . . . . . . . . . . 279
Palagnyuk D.A. Local Tourism as a Sociocultural Phenomenon. . . . . . . . . . . . 286
Kozyr A.I. Self-Presentation Strategies of Entry-Level Rock Groups
in the Club Space of St. Petersburg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
Ruban O.A. Communication in Punk Subculture. . . . . . . . . . . . . . . . . . . . . . . . 295
Authors of this Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
Young Scholars’ Scientific Supervisors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304