Материал: Английский язык для управления предприятием. Лавриненко И.Ю., Козлова В.В

UNIT 10

BUSINESS PLAN

Task 1. Discuss the following questions:

1.What aspects do you need to consider when starting a business?

2.Who may need a business plan of a company?

3.Are you good at planning? What aspects are more difficult to represent?

Task2.Readand memorizethewordsbelow thatwillhelpyouunderstandthetext.

1.executive [ɪɡˈzɛkjʊtɪv] – руководитель

2.loan application [ləʊn ˌæplɪˈkeɪʃən ] - заявка на получение кредита

3.lender [ˈlendəʳ] - кредитор

4.venture [ˈvɛntʃə] - предприятие

5.road map - дорожная карта (план действий; ориентиры)

6.entrepreneur [ɒntrəprəˈnɜː ] - предприниматель

7.limitation [ˌlɪmɪˈteɪʃən ] – ограничение

8.virtually [ˈvɜːtʃʊəlɪ ] – практически, фактически

9.clarify [ˈklærɪˌfaɪ ] – изъяснять, прояснять

10.intend [ɪnˈtɛnd ] - намереваться

11.to head [hɛd] - возглавлять

12.tailor [ˈteɪlə ] - приспосабливать

13.audience [ˈɔːdɪəns] – публика, аудитория

14.blueprint [ˈbluːˌprɪnt] - план, программа

15.performance [pəˈfɔːməns] - выполнение

16.measure [ˈmɛʒə] – определять, измерять

17.expenditure [ɪksˈpɛndɪtʃər] - траты

18.adjust [əˈdʒʌst ] - приспосабливать

19.requirement [rɪˈkwaɪəmənt] - требование

20.overall [ˈəʊvərˌɔːl ] – общий, полный

21.authoritative [ɔːˈθɒrɪtətɪv] - авторитетный

22. contingency plan [kənˈtɪndʒənsɪ] - чрезвычайный план

(предопредел нный план действий в аварийных ситуациях, включающий в себя процедуры резервного копирования и подготовку резервного оборудования для преодоления чрезвычайной ситуации)

23.thoughtful [ˈθɔːtfʊl] – глубокомысленный, внимательный

24.charts [tʃɑːt] – таблица, диаграмма, схема

25.schedule [ˈʃɛdjuːl] – расписание

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26. executive summary - (рабочее) резюме, основные положения; пояснительная записка (преимущественно для руководства)

Task 3. Read and translate the text.

Why a Business Plan is Important?

A company's business plan is one of its most important documents. It can be used by managers and executives for internal planning or as the basis for loan applications from banks and other lenders. For start-up ventures, the process of preparing a business plan serves as a road map to the future by making entrepreneurs and business owners think through their strategies, evaluate their basic business concepts, recognize their business's limitations, and avoid a variety of mistakes.

Virtually every business needs a business plan. Business plans help companies identify their goals and objectives and provide them with tactics and strategies to reach those goals. "By its very definition, a business plan is a plan for the business, clarifying why it exists, who it exists for, what products and services it provides these client groups, how it intends to develop and deliver these products and services, and where it is headed," Rebecca Jones wrote in Information Outlook.

While business plans have elements common to all uses, most business plans are tailored according to their specific use and intended audience. When used for internal planning, business plans can provide a blueprint for the operation of an entire company. A company's performance and progress can be measured against planned goals involving sales,expenditures,time frame, and strategic direction.

Business plans also cover such areas as marketing opportunities and future financing requirements that require management attention. Ideally, everyone in the company will use the information contained in the company's business plan. Workers who are informed about the business plan can evaluate and adjust their own performance in terms of company objectives and expectations.

Successful business plans are usually the result of team effort, in which all employees provide input based on their special areas of expertise and technical skill. Business owners and managers provide overall support for the planning process as well as general guidelines and feedback on the plan as it is being developed.

Business plans must include authoritative, factual data, usually obtained from a wide range of sources. Problems and risks associated with the business should be described rather than avoided, then used as the basis for presenting thoughtful solutions and contingency plans.

Business plans contain a number of specific elements as well as certain general characteristics. These include a general description of the company and its products or services, an executive summary, management and organizational charts, sales and marketing plans, financial plans, and production plans. The major elements found in business plans are: executive summary of entire business plan, description of business, description of products and/or services, description of management and organi-

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zational structure, market analysis, sales and marketing plan, production plan, financial plan, implementation schedule, contingency plans, etc.

Source: Reference for Business, [Электронный ресурс]. – Режим доступа: URL: http://www.referenceforbusiness.com/small/Bo-Co/Business-Plan.html (время обращения – 17.08.2017).

Task 4. Match the verbs to their definitions:

Task 5. Fill in the gaps with the word of phrase below:

major elements, marketing opportunities, start-up venture, successful plans, performance, loan applications, blueprints,

1.The … … of China National Petroleum resulted in their inclusion in the List of the Largest Companies by Revenue.

2.The newly developed … of many bakeries is to sell their products 50% cheaper if they haven`t been bought on the day of their production. It resulted in much greater profit and turnover.

3.Let`s enlist three … …. of successful business: well-developed plan, responsibility of management and stable profit.

4.Theannualreportrepresentscompany`s…andprospectsforthefutureinvestors.

5.To get … … is possible if a company represents their activity in a consistent form - business plan and provide in to the bank.

6.All the … of the future plan were thoroughly checked by the executive before the overall documentation was prepared.

7.The participants of the young people`s forum were offered the opportunity to

…their own … .

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Task 6. Translate the following sentences into English:

1.Бизнес-план компании – это важный документ, который помогает оценить основные установки и цели бизнеса.

2.Бизнес-план также создается для внутреннего пользования всеми сотрудниками компании.

3.Дорожная карта – это стратегия развития, определяющая цели фирмы на ближайшее будущее.

4.Для того чтобы оценить и адаптировать свою работу в компании, работники должны знать о е целях и перспективах.

5.Владельцы компании осуществляют общее руководство составлением бизнес-плана.

6.Помимо информации о растратах и прибыли, бизнес-план должен включать данные о возможных рисках и проблемах, а также чрезвычайный план.

7.Важным элементом бизнес-плана является схемы по управлению и организации на предприятии.

Task 7. a) Give the synonyms to the following words: to head, documents, venture, product, blueprint, usually, thoughtful, chart, major, team.

b) Find 7 pairs of synonyms in the text. e.g.: goals – objectives.

Task 8. Answer the following questions:

1)What is business plan?

2)Whom is it usually presented to?

3)Who usually takes part in making business plan?

4)In what way can business plan be used by the company members?

5)What does business plan usually include?

6)Should problems and risks associated with the business be included in a business plan?

7)What usually influences the contents of the business plan?

Task 8. To make a business plan the data of SWAT analysis is used (SWAT – Company`s Strength, Weaknesses, Opportunities and Threats). Look at the points below that represent thefindings oftheSWATanalysis of GUBUToys LTD. Putthepointsinthe correct boxbelow:

1.Reliable and committed workforce.

2.Use of wood – seen as “good for environment”.

3.High labour costs.

4.Location – far from population centers/far from new markets.

5.Beautiful handmade toys.

6.Poor communications systems/limited technological schemes.

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7.Internet as potential marketing tool/e-commerce.

8.Lack of IT training in staff.

9.Declining interest in domestic markets for traditional toys.

10.Potentially strong demand in Germany and Scandinavia.

11.Competition in Germany and Scandinavia/Baltic countries.

12.Increased competition from mail order companies.

13.Selling by new channels, e.g. mail order.

14.R&D department is constantly searching for new materials and designs.

Expo Marketing Consultants

SWAT Analysis for Gubu (Toys) Ltd

Source: Simon Sweeney. Series Eddition: Nick Brieger. Professional English Management, 2-nd imprssion 2002, First Published 2002, Pearson Education Limited, Edinburg Gate, Harlow, Essex CM20 2JE, England. Section 6. Unit 39.

Business Plan in Action

Think of a business you would like to start. What sector would it be connected with? Think over the business plan of your company and present it to the class.

UNIT 11

CORPORATE CULTURE

Task 1. Discuss the following questions:

1.What are advantages and disadvantages of managing a multinational company?

2.What companies that you know are multination-

al?

3.What company would you like to work for:

monoor multinational? Why?

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