7. Application to real data
7.1. Test of joint probability model
Now we apply HSM theory to a real data set. A total of 184 participants (70% female students from the Ohio State University) observed pictures of female avatars and made binary (Yes, No) judgments about Attractiveness (A), Intelligence (I), Sociability (S), and Honesty (H) of each avatar. For each presentation of an avatar, the participant was asked to judge a pair of attributes (e.g., judge Attractiveness and Intelligence of this avatar) by choosing one of four pairs of answers (YY, YN, NY, NN, where for example YN indicates Yes to the first attribute and No to the second). The choice from the 4 answers was entered into a 2 × 2 contingency table. A total of 6 tables {AI, AS, AH, IS, IH, SH} were formed from all combinations of pairs generated from the 4 attributes. The avatars were sampled from two di erent types: Sexualized versus non-sexualized avatars. Altogether, each participant judged both types of avatars under all 6 contexts, and each avatar for each contex was replicated on 4 di erent presentations. The avatars and contexts were randomized organized across presentations with a di erent random ordering for each participant.
The aggregate results are presented in Table 4. The results are presented separately for each stimulus type. For example, when the non-Sexualized avatar was presented, the relative frequency of Y to Attractive and N to Intelligent was 0.0312, and the corresponding result for the sexualized avatar was 0.4226. Altogether, each 2 × 2 joint frequency table for each type of avatar (sexualized or not) and for each of the 6 contexts contains a total (184 · 4 = 736) observations.
We conducted a statistical chi-square test of a 4 − way joint probability model composed from four binary random variables, A, I, S, H used in the study. The test was based a comparison of the model predictions with the data in Table 4.6 The joint probability model states that the 6 rows of 2 × 2 tables for each stimulus type are produced by a joint distribution, π(A = w ∩ I = x∩S = y∩H = z) where w = 0, 1, x = 0, 1, y = 0, 1 and z = 0, 1, that has 16−1 = 15 free parameters per stimulus type or 30 parameters altogether. A
6This test should be evaluated with some caution because we are ignoring individual di erences for this analysis. In future work, we plan to use a hierarchical Bayesian model that introduces assumptions about the distribution of individual di erences and priors on these hyper parameters.