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UNIT 7

Task 1. Read and translate the text.

IKEA (Part 2)

Ingvar Kamprad founded IKEA in 1943 as a mostly mail-order sales business. It began to sell furniture five years later.[9] The first Möbel-IKÉA store was opened in Älmhult, Småland, in 1958, while the first stores outside Sweden were opened in Norway (1963) and Denmark (1969). The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland (1973), followed by Germany (1974).

Amid a high level of success, the company's German executives accidentally opened a store in Konstanz in 1973 instead of Koblenz.[9] Later that decade, stores opened in other parts of the world, such as Japan (1974), Australia and Hong Kong (1975), Canada (1976), and Singapore (1978). IKEA further expanded in the 1980s, opening stores in countries such as France and Spain (1981), Canada (1982), Belgium (1984), the United States (1985), the United Kingdom (1987), Italy (1989) and Poland (1991). The company then expanded into more countries in the 1990s and 2000s. Germany, with 44 stores, is IKEA's biggest market, followed by the United States, with 40 stores. At the end of the 2009 financial year, the IKEA group operated 267 stores in 25 countries.The first IKEA store in Latin America opened on 17 February 2010 in Santo Domingo, Dominican Republic. As of July 2013, the company's presence in developing countries remains minimal.

The world's five largest IKEA stores are:

1.Stockholm Kungens Kurva, Sweden: 55,200 m2 (594,000 sq ft)

2.Shanghai Baoshan, China: 55,032 m2 (592,360 sq ft)

3.Shanghai Pudong Beicai, China: 49,400 m2 (532,000 sq ft)

4.Wuxi, China: 49,117 m2 (528,690 sq ft)

5.Ningbo, China: 47,505 m2 (511,340 sq ft)

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The largest store in the Southern Hemisphere is located in Tempe, Sydney, Australia with a total area of 39,000 m2 (420,000 sq ft). The biggest store in North America is located in Montreal, in the province of Quebec, Canada. The store was opened in 1986 in the Ville-St-Laurent area, and was completely renovated and expanded in 2012-2013. Built in 1986, the store's initial area was 22,062 m2

(237,470 sq ft), while the renovated store now measures 43,636 m2 (469,690 sq ft). In 2014, IKEA opened its first warehouse in Croatia, near Zagreb. Due to

problems with building permissions, the construction was postponed to 28 August 2013. Eventually, the warehouse opened its doors on 21 August 2014. The shopping centre in Zagreb with a total area of 38,000 m2 is one of the 5 biggest in Europe and among the 10 biggest IKEA stores in the world. In 2013, IKEA opened its first shopping centre in Vilnius, Lithuania that is the biggest furniture-selling mall in the Baltic states.

In March 2013, IKEA opened its first outlet in Qatar, after a delay of several months. Like others in the Gulf Cooperation Council, the Doha outlet is operated by the Al-Futtaim Group. In August 2013, the first store in the Baltic States was opened in the Vilnius region of Lithuania. Construction of the 26,500 sq ft (2,500 m2) store commenced in 2011 and the store employs over 200 people.

In July 2014 IKEA announced it would open its first store in India in the city of Hyderabad, where the local government has committed to fast track all the required paperwork and permits, as it is seeking to attract foreign investment. The new IKEA is expected to open in 2015.

Task 2. Answer the questions

1.What kind of business is IKEA?

2.When did it begin to sell furniture?

3.When was the first store opened?

4.What countries have IKEA stores?

5.Where are the world`s five largest IKEA stores?

6.What is the biggest furniture-selling mall in the Baltic states?

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The Ikea Marketplace

The Warehouse

UNIT 8

Task 1. Read and translate the text.

Layout (Part 1)

Older IKEA stores are usually very large blue buildings with yellow accents (also Sweden's national colours) and few windows. They are often designed in a oneway layout, leading customers counter clockwise along what IKEA calls "the long natural way" designed to encourage the customer to see the store in its entirety (as opposed to a traditional retail store, which allows a customer to go directly to the section where the desired goods and services are displayed). There are often shortcuts to other parts of the showroom. Newer IKEA stores, like the one in

Mönchengladbach, Germany, make more use of glass, both for aesthetics and functionality. Skylights are also now common in the self-serve warehouses; natural

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lighting reduces energy costs, improves worker`s morale and gives a better impression of the products.

The sequence first involves going through furniture showrooms making note of selected items. The customer then collects a shopping cart and proceeds to an openshelf "Market Hall" warehouse for smaller items, then visits the "Self Serve" furniture warehouse to collect previously noted showroom products in flat pack form. Sometimes, they are directed to collect products from an external warehouse on the same site or at a site nearby after purchase. Finally, customers pay for their products at a cash register.

Today, most stores follow the same layout of having the showroom upstairs with the marketplace and self-service warehouse downstairs. Some stores are single level, while others have separate warehouses to allow more stock to be kept on-site. Single-level stores are found predominantly in areas where the cost of land would be less than the cost of building a 2-level store, such as the Saarlouis, Germany and Haparanda, Sweden locations. Some stores have dual-level warehouses with machine-controlled silos to allow large quantities of stock to be accessed throughout the selling day.

Task 2. Read and translate the text.

1.What kind of stores are old IKEA stores?

2.How are they designed?

3.What kind of stores are new IKEA stores?

4.What is common in the self-serve warehouse?

5.What `s IKEA`s layout?

6.How many stores does IKEA have?

7.What does a number of stores depend on?

Task 3. Translate the sentences into English

1.Расположение в магазине ИКЕА против часовой стрелки.

2.Такое расположение позволяет покупателям полностью видеть

магазин.