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7.What kind of furniture is shabby chic one?
8.When did modern furniture originate?
9.Who are the designers of this type of furniture?
10.What is the difference between modern furniture and contemporary one?
Task 3. Translate the following words and word combinations into English
Деревенский стол, сделанный из бруса Заостренные формы Декоративный стиль Зеркальная плитка Воображать идеи Зелено-голубой цвет Мебель стиля ретро Стол в форме тюльпана
Стулья со спинкой из перекладин Тканые сиденья Сервант Плохой внешний вид
Декоративное лепное украшение
UNIT 5
Task 1. Read and translate the text
HOW TO BUILD A FURNITURE EMPIRE
Since it opened its first store in 1943, IKEA has become one of the biggest furniture empires in the world. The company has made people think differently about the way they furnish their homes, particularly in countries like Germany, the UK and France. Over 365 million people worldwide spend more than 8 billion pounds in IKEA stores each year and the number of customers keeps rising. The best-selling
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products are bookshelves, sofas, candles, chairs and coat hangers, but perhaps IKEA is most famous for its flatpack furniture.
Flatpack furniture was invented by chance in 1956 by a man called Gillis Lundgren. He lived in a Swedish town called Almhult and worked for a small furniture company. One day Lundgren needed to deliver a table to a customer, but the table wouldn`t fit in his car. “Let`s pull off the legs and put them underneath,” said
Lundgren – that was the moment flatpack furniture was born. From that simple beginning, the small furniture company became IKEA and Lundgren became one of its top designers.
The secret of IKEA success is not just the design, it`s also the price. Flatpacks don`t take up much space, so IKEA can send furniture round the world very cheaply. Also the stores don`t employ lots of sales people to help you find carry things; it seems people don`t mind doing that for themselves. And most importantly, IKEA doesn`t pay anyone to put the furniture together – they let the customers do that. Apparently, people would rather pay less and build the furniture themselves. However, not everyone seems to find this easy. When the actor Russell Crowe was trying to put together some bedroom furniture, he got so frustrated that he attacked the flatpack with a knife. He finally had to ask someone to help him.
There are now over 200 IKEA stores in more than 30 countries and every time a new store opens it`s front-page news. In 2005, when London`s fourth IKEA opened for business at midnight, there were 6,000 people waiting outside! When people began shopping , the store became so crowded that the manager told the staff to close the doors. Even though the store was only open for 40 minutes, IKEA had already sold all 500 sofas that were on special offer.
Task 2. Answer the questions
1.When was the 1-st IKEA store opened?
2.What did the company make people do?
3.How much money do people spend in IKEA stores every year?
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4.What are the best-selling products?
5.Who invented the flatpack furniture?
6.What is the secret of IKEA`s success?
7.Why don`t company employ many people?
8.Is it easy or not to put the furniture together?
9.How many IKEA store are there in the world?
10.Why had so many sofas been sold?
Task 3. Match the headings a) –d) to paragraphs 1-4.
a)Opening night problems;
b)A worldwide success story
c)The beginning of flatpack
d)Why is IKEA so successful?
Task 4. What does the article say about these numbers and people?
a) |
1943 |
d) |
Gillis |
g) 6,000 |
|
|
|
Lundgren |
|
|
|
b) |
365 |
e) |
Russell |
h) |
500 |
million |
|
Crowell |
|
|
|
c) |
8 |
f) |
200 |
i) |
40 |
billion pounds
Task 5. Find the English equivalents to the following Russian expressions:
1.Обставлять дома мебелью
2.Империя мебели
3.Тратить деньги на мебель
4.Магазины IKEA
5.Количество потребителей
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6.Лучше всего продаваемая продукция
7.Разборная мебель
8.Работать в мебельной компании
9.Доставить что-то кому-то
10.Занимать место
11.Нанимать людей на работу
12.Собрать мебель
13.Специальное предложение в магазине
14.Заставить кого-то сделать что-то
UNIT 6
Task 1. Read and translate the text
IKEA (Part 1)
IKEA (/aɪˈkiːə/; Swedish: [ɪˈkeːˈa]) is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of January 2008, it is the world's largest furniture retailer. Founded in Sweden in 1943 by then-17-year-old Ingvar Kamprad, who was listed as one of the world's richest people in 2013, the company's name is an acronym that consists of the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, south Sweden). The company is known for its modern architectural designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development, corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion. The IKEA group has a complex corporate structure and is controlled by several foundations based in the Netherlands, Luxembourg and Liechtenstein.
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As of September 2014, IKEA owns and operates 351 stores in 43 countries. In fiscal year 2010, US$23.1 billion worth of goods were sold, a total that represented a 7.7 percent increase over 2009. The IKEA website contains about 12,000 products and is the closest representation of the entire IKEA range. There were over 470 million visitors to IKEA's websites in the year from September 2007 to September 2008. The company uses approximately 1% of the Earth's wood supply, making it one of the largest users of wood in the retail sector.
Task 2. Answer the questions.
1.What kind of company is IKEA?
2.What does it design and sell?
3.Where and when was it founded?
4.What the company is known for?
5.What allowed IKEA lower prices?
6.What kind of structure does IKEA group have?
Task 3. Translate the following sentences into English.
1.Компания ИКЕА создает мебель готовую для сборки.
2.Она также продает бытовую технику и аксессуары для дома.
3.Кампания является розничным продавцом мебели.
4.Она использует современный архитектурный дизайн для создания
мебели.
5.Кампания постоянно разрабатывает продукцию.
6.Кампания снижает цены из-за большого количества магазинов в мире.
7.Она владеет магазинами во многих странах.
8.Вы можете посмотреть целый ассортимент товаров в интернете.